The DaimlerChrysler Era: An Index

J.P. wrote: “The official merger date [November 17, 1998] was termed Day One. There was a celebration at all sites around the world. At CTC, the name on the building was changed, and everything became DaimlerChrysler AG. They even passed out a memorial package with a transparent watch and other memorabilia.”

Daimler passed nearly 80% of what had become Chrysler Group to Cerberus on August 3, 2007. There was considerable excitement and enthusiasm until Bob Nardelli was appointed CEO and Cerberus’ plan became clear. Chrysler declared bankruptcy in 2009 and a consortium of the U.S. and Canadian governments and Fiat purchased most of its assets in the same year, with 35% of the new company eventually belonging to Fiat and 55% belonging to the employee benefits association, which will, like the government, sell their shares over time.

News. News is spread over all of Allpar’s news systems, new and old.
2001 and 2000

Daimler-Benz's mistakes in running Chrysler (2001)
The Chrysler question (2001)
Returning to America (and the American style of auto design) (2001)
Dumbing down Chrysler (2001)
Why Chrysler should care about its enthusiasts (2001)
The direction of Chrysler in 2001 (2001)
Commentary on the Daimler-Benz takeover (early 2001)
Is there hope for Chrysler? (early 2001)
The ongoing saga - more opinions on the Daimler takeover and the end of Plymouth (2000)

2002-2006

The loss of Chrysler - and the fallacy that Chrysler was saved by Mercedes (2006)
Bob Eaton’s Reign of Terror (2005)
Making the merger work: how Mercedes and Chrysler can work together for long-term success (2002)
Plant closings - which facilities were (and are being) closed and sold off (2002-3)
On the restructuring effort: one year later (2002)
What it's like to work at Chrysler (2002)
False profits: How a loss is reported as a gain (2002)
Effective and ineffective cost cutting at Chrysler (2002)
The State of Chrysler, 2003 and Beyond (June 2003)
Fear at Chrysler Group