2012 Concept: Chrysler 700C
Introduced with little fanfare is the Chrysler 700C, featuring a highly sculpted body with unusual lines for the Chrysler brand — presumably a test of numerous concepts including the Lancia-Chrysler combined style language, fully digital dashboard display, and minivans that don’t look like boxes. If the question was “How do you sculpt a minivan?,” this is the answer.
Concept cars are often made so a car’s feel can be evaluated, problems can be foreseen, and reactions of the public can be judged. Some concepts test specific ideas, colors, controls, or materials — either subtle or out of proportion, to hide what’s being tested. Some are created to help designers think “out of the box.” The Challenger, Prowler, PT Cruiser, and Viper were all tested as production-based concepts dressed up to hide the production intent.