Mopar concepts and specialty cars for SEMA: Dodge Charger Juiced

When the 2012 Specialty Equipment Market Association (SEMA) Show takes place in Las Vegas starting on October 30, enthusiasts will see 24 “Moparized” vehicles.

pietro gorlier

When I got to the event today, I was greeted by six vehicles and at first glance, these vehicles aren’t quite as wild as I’ve come to expect from Moparaized production vehicles headed to SEMA – until they opened the hoods.

The presentation was launched by Pietro Gorlier, with the cars launched by top Mopar designer Mark Trostle.

Dodge Dart Carbon Fire →

Dodge Charger Juiced

juiced sema charger

The star of the show today was the Dodge Charger Juiced, which offered a fairly mild exterior dress up package that included an interesting hood, roof and trunk lid that wore what SRT’s Mark Trostle called an anodized version of the metallic orange body color. The matte finish hood has an open facing air intake along the front end that looks a great deal like the air opening we have seen on the Vipers over the year – which is fitting considering that this mean looking Charger R/T is powered by the 8.4L Viper V10 engine.

charger custom car

The modifications on the outside including the chin spoiler and the newly designed lightweight SRT wheels look fantastic but they are subtle enough that you would never expect this orange Charger to pack that kind of power. What looks like a mildly modified and debadged Charger R/T is actually a car that will easily swallow up anything that it comes across on the street.

juiced charger inside

Chrysler’s version:

The Charger Juiced complements the aggressive lines of the Dodge Charger while evoking a custom-rod feel. The Mopar front chin spoiler, Mopar Performance prototype hood (with a functional forward-facing intake) and roof carry a darker matte version of the custom Metallic “Copperhead” paint of the vehicle. Unique Mopar matte black hood graphics and decklid graphics are also featured. The body-color split cross hair grille boasts a Mopar grille badge, and Mopar-exclusive 20-inch lightweight wheels are also trimmed in matte black, with an accent “Copperhead” stripe.

door sill

“Copperhead” inflections reach inside, where Katzkin leather seats have touches of the color and the logo. The large aluminum instrument panel bezel is matte black but also touched by subtle hints of the outside hue. The interior is finished off with Mopar logo door-sill guards, Mopar logo premium carpet floor mats and the Mopar pistol-grip shifter.

viper engine

Front and center is the Viper V-10 Mopar crate engine, with 650 horsepower. The Mopar cold air intake and Mopar cat-back exhaust provide a menacing engine note, while the Mopar lowering kit tightens the ride and improves cornering.

dodge charger juiced

The Charger Juiced complements the aggressive lines of the Dodge Charger while evoking a custom-rod feel. The Mopar front chin spoiler, Mopar Performance prototype hood (with a functional forward-facing intake) and roof carry a darker matte version of the custom Metallic “Copperhead” paint of the vehicle. Unique Mopar matte black hood graphics and decklid graphics are also featured. The body-color split cross hair grille boasts a Mopar grille badge, and Mopar-exclusive 20-inch lightweight wheels are also trimmed in matte black, with an accent “Copperhead” stripe.

three cars

“Copperhead” inflections reach inside, where Katzkin leather seats have touches of the color and the logo. The large aluminum instrument panel bezel is matte black but also touched by subtle hints of the outside hue. The interior is finished off with Mopar logo door-sill guards, Mopar logo premium carpet floor mats and the Mopar pistol-grip shifter.

juiced engine

Continue reading!

Dodge Dart Carbon Fire →


venomConcept cars are often made so a car’s feel can be evaluated, problems can be foreseen, and reactions of the public can be judged. Some concepts test specific ideas, colors, controls, or materials — either subtle or out of proportion, to hide what’s being tested. Some are created to help designers think “out of the box.” The Challenger, Prowler, PT Cruiser, and Viper were all tested as production-based concepts dressed up to hide the production intent.


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