by Patrick Rall
The folks at Mopar have put together an impressive spread of eleven vehicles to fill their huge indoor display at the 2015 SEMA Show in Las Vegas. The split is three from Ram, one from Jeep, three from Dodge, two from the Chrysler brand, and two from Fiat. All showcase Mopar parts that are either on sale or being considered, along with some features and names that are not yet available – but which would drive the Mopar world wild.
The Ram Rebel-based SEMA show truck has been been modified to sit one inch higher than the “normal” Rebel in its highest setting, making plenty of room for the 35 inch mud tires wrapped around 17 inch beadlock wheels. Mopar then added a prototype 2-piece skid plate, larger wheel flares, side step rails, smoked headlights and taillights, a tonneau cover, unique badges and a prototype active air intake hood setup.
A Ram spokesman said that the lift came entirely from the air suspension, put to its maximum setting. This might be a one-off attention-getter, but it might also be an experiment to see how people react to a taller Ram Rebel. Perhaps, if there is a strong enough demand, Ram might start investing the surprisingly large amounts of cash required to actually customize the suspension to have a higher lift — assuming it doesn’t wreak havoc on economy figures.
The Ram 2500 Dragmaster is the ultimate race hauler, starting with the powerful Ram 2500 Promaster and adding an extensive cargo storage system inside to hold everything that you need for a day at the drag strip. This storage setup isn’t available from Mopar, but it shows how the huge van can be customized.
No day at the track with the Dragmaster 2500 would be complete without the baddest Mopar factory race car ever, so this big hauler is hooked up to a trailer carrying the new supercharged 354 V8 Challenger Drag Pak.
This compact Promaster City is named the Deep Dive, and like the larger Promaster 2500, it has been modified to serve as an ideal work vehicle — this time for a diving shop, with equipment in custom storage compartments.
There is also an extensive paint and graphics package to allow this Promaster to serve as a rolling billboard, while a flat screen TV mounted inside of the rear door allows divers to watch their videos while getting out of their wet suits.
← Chrysler, Jeep, and Fiat concepts • Dodge concepts →
Concept cars are often made so a car’s feel can be evaluated, problems can be foreseen, and reactions of the public can be judged. Some concepts test specific ideas, colors, controls, or materials — either subtle or out of proportion, to hide what’s being tested. Some are created to help designers think “out of the box.” The Challenger, Prowler, PT Cruiser, and Viper were all tested as production-based concepts dressed up to hide the production intent.
Concept cars • popular: Firepower • Tomahawk • ME412 • Mighty FC • Gladiator
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