Mopar concept cars for SEMA 2013: Ram Dually Case Work Truck

case ram

The Ram Dually Case Work Truck, a Cummins diesel-powered Ram 3500 painted in Case “Bulldozer Orange” paint, calls out Ram’s ties to Case (as in “Case New Holland” or CNH) through mutual owner (majority-owner in the case of Ram) Fiat. The truck uses utility rails to securely transport oversize work equipment, with “surf rack” style hoops to carry more material or equipment. A split pullout bedliner slides out and morphs into a workbench and may be used to reach items located in the rear of the bed. The brawn of the Ram Dually is amplified with a Power Wagon hood and Case graphics on the body.

Mopar accessories include heavy-duty rear splash guards and power running boards. The interior mirrors has orange-accent seat and door trim with Mopar all-weather mats.

ProMaster Rolling Garage •  Fiat 500L Thalassa

venomConcept cars are often made so a car’s feel can be evaluated, problems can be foreseen, and reactions of the public can be judged. Some concepts test specific ideas, colors, controls, or materials — either subtle or out of proportion, to hide what’s being tested. Some are created to help designers think “out of the box.” The Challenger, Prowler, PT Cruiser, and Viper were all tested as production-based concepts dressed up to hide the production intent.

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