Mopar concept cars for SEMA 2013: Ram Sun Chaser

Take a tour of all the concepts (see the bottom of the page)

It’s not slammed, and it doesn’t carry a big 6.4 liter V8 or an earth-shaking diesel, but it’s got some of the neatest Mopar accessories of the concepts shown on October 29. The Mopar Sun Chaser has a number of concept accessories that could be quite handy in production. The first of these is the tailgate seat setup: what better when tail-gating than actual plastic seats to sit on, complete with backs and cup-holders? For beach bums and surfers, there are two handy accessories: the clearly visible and obvious surfboard holder system, and more subtly, an electric pump and water tank in the RamBox which provides a shower or cleaning spray. With this gear, people can use fresh water instead of salt water to clean their gear (and themselves). The surfboard holders, designed for different styles and lengths of board, attach to the existing Ram rail system, a clever way to deal with  various add-ons.

The Ram 1500 Quad Cab is painted Vibrance Orange Blast, with two-tone Brilliant Black paint. The concept Mopar roof rack is dubbed the “surf rack.” Hooks on the side of the rails can also carry up to four boards.

Ram Sun Runner surfboard mount Many truck buyers put on bigger, wider wheels; the Mopar people noticed that they stick out, and designed their own fender flares to minimize the effect (presumably cutting back on aero drag and mud throwing along the way). The 17 x 8-inch beadlock wheels with color-keyed rings are specific for Ram, and are currently at the concept stage, as they gauge public reaction. Most of the Mopar add-ons in this truck are still in the concept stage, but if public opinion is positive, they are likely to see production.

Orange tow hooks, a satin badge, and a spray-on bedliner were also added by Mopar. The usual Katzkin leather seats have stitching accents to match the Vibrance Orange Blast paint. The Ram also has a sport performance hood, a 2-inch performance lift kit, and a cat-back exhaust.

Continue reading! •  Jeep Cherokee Trail Carver →


venomConcept cars are often made so a car’s feel can be evaluated, problems can be foreseen, and reactions of the public can be judged. Some concepts test specific ideas, colors, controls, or materials — either subtle or out of proportion, to hide what’s being tested. Some are created to help designers think “out of the box.” The Challenger, Prowler, PT Cruiser, and Viper were all tested as production-based concepts dressed up to hide the production intent.


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