2008 Dodge Challenger SRT8 A&W Prototype: Cruisin’ the Dub

A&W Cruisin' the Dub SRT8 Challenger

A&W of Canada has been running a “Cruisin’ the Dub” series for years now — expanding to 250 locations for 2010; nearly all participating “Dubs” hosted weekly summer cruise nights. For 2011, A&W posted this:

Watch for details about Cruisin' at our 3rd Annual Cruisin' for a Cause Charity Day on August 25th, 2011, at all 720 A&Ws in Canada. Hot Rods, Muscle Cars, Classics and Antiques all will be cruisin' into the A&Ws for this worthy cause. ... In 2010 we raised over $700,000 on that special day.

Cruisin' the Dub

The first prize in the A&W Cruisin' the Dub 2010 Summer Contest was a 2010 Dodge Challenger SXT Rallye, awarded in Moncton, NB to Kim Beaman.

On Sunday, June 1st, 2008, Allpar reader Kevin White was out for a cruise in his 1969 Dodge Dart GTS when he was passed by a new body style Challenger; being an avid Mopar enthusiast and franchised Dodge dealer, he knew that they weren't released yet.

1969 Dodge Dart GTS

Kevin wrote:

I caught up to them and had them pull over. The car was being driven by a representative for A & W, Dodge had given them the car to do their "Cruisin the Dub" tour across Canada. This gentleman and his associate were heading into Ontario to start the tour. I had a look at the car and they went on their way.

Monday morning, I was on the phone to my Chrysler reps and anyone else who I thought could help me obtain this car. I was told that they were unsure of what would happen to the car as it was a pre-production model. 

On April 28th, 2009, after countless phone calls and emails, the car was delivered to my dealership. It arrived with all the A & W decals intact and two pre-production stickers.

Challenger 500 for A&W

There were only 500 2008 SRT8 Challenger 500s; Kevin’s is a pre-production model, one of a kind. It was the focal point of over 2,500 A&W Cruisin’ the Dub events.

letter

interior

pre-production label

warning label

Pre-production 2008 Dodge Challenger 500 SRT8 from A&W

With special thanks to Kevin White.

Special Dodge Challengers

See numerous interior and exterior photos of the Dodge Challenger SRT8 392 Hemi Inaugural Edition and the 2011 Moparized Challenger.

Also see our set of 2008-2011 Dodge Challenger specifications and measurements.

We have separate sections on the:

Dodge Challenger SE review • Dodge Challenger SRT8 review

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