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Chrysler opened the Chrysler 300 Touring Plus and 300S cars for dealer orders on April 16, 2010.
The 300 Touring Plus was designed to provide Chrysler dealers with a more competitive vehicle than primary competitors, while the 300S was issued to attract attention with its unique appearance.
The Touring Plus upgraded the Touring model to a 3.5 liter V6 engine, and included standard ABS, traction control, and stability control at a discount, but kept the four speed automatic; the list price was set at $29,100.
The 300S received considerable attention at auto shows. Its most notable feature was the “shaved” door look, with no body moldings, and the body-color fascia accents and mirrors. Inside, the car had unique “high performance” seats; the production version was available with a steering wheel that had a carbon weave (Chrysler literature referred to the steering wheel as “unique” in one place and as “SRT8” in another.) The seats were dark gray with an embroidered 300 S logo, with red accents; the door-pull handles were “carbon weave” with red accent detail.
The 13-speaker Kicker audio system was powered by a 322 watt amp and has a 100-watt subwoofer. Heated front seats and remote start were included. Both S6 and S8 Chrysler 300S models also had 20 inch wheels with black painted pockets, fog lamps, iPod interface, tire pressure monitoring, power adjustable pedals, universal garage door remote, and remote start.
The 300 S6 was based on the Signature series, with a standard 3.5 liter V6, four-speed automatic, and priced at $32,635.
The 300 S8 was based on the 300C, and included the Hemi and five-speed automatic, with all the other features of the 300S plus passive entry, Keyless Go, and rain sensitive wipers, for $38,760.
Production of the 300S series started in summer 2010.
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