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The selloff of Chrysler continues in bits and pieces as rumors surround the New Castle plant, which reportedly is going to be spun off as a joint venture with Metaldyne until the union contract expires. After that, Metaldyne will take over the plant, according to sources.
Mr. Source provided us with information about the 2003 Stratus coupe yesterday, and followed up today with details on remodelled 2003 Sebring coupe. Not surprisingly, the changes are similar to those on the Stratus, with projector like headlamps, new taillights, and a new grille with chrome bars. Now fog lamps will be outside the grille, and the outside mirrors are now painted body color.
The 2003 sedans will have minor changes, and all Dodge and all Chrysler will have the family look [as seen in Neon spy shots], the sedans will have a much more similar look to the coupes for 2003.
Ford, seemingly annoyed at not having anything to compare to the Viper or Corvette for nearly a decade, is developing a vehicle which should be comparable to the Viper or the highest-level Corvette - the GT40. Andrew Renth pointed out that its design team has at least two people in common with the original Viper team: Carroll Shelby, who designed some of the most notable Ford rear-drive and Chrysler turbo-four cars (as well has having a hand in the Viper), and Chris Theodore, who as Ford's vice president of North America product development hand-picked the team. Theodore joined Ford in 1999, just after the takeover by Mercedes.
As at Chrysler during its heyday, much of the development work will be done by suppliers: Lear, for interior systems experts; Mayflower Vehicle Systems, for aluminum chassis and body systems; Roush Industries, for the powertrain, and Saleen, to guide low-volume niche manufacturing system.
Chrysler's use of suppliers to stimulate internal innovation, manage risk, and reduce costs was described in the Harvard Business Review article Chrysler: An American Kieretsu. This approach is one reason why Chrysler's supplier costs seemed higher than Mercedes' - the company had given suppliers a share in the savings they generated, so that in roughly two years, Chrysler saved $2 billion from supplier suggestions.
Though DaimlerChrysler's new ads would indicate that the American space program rested on superior German engineering, Patrick C. was kind enough to provide us with some information from NASA on the company's history in the space effort. It turns out Chrysler made many major contributions, many of which are detailed in this article. That's not to downplay the contributions of Nazi war criminals, who surely advanced the program as well.
Yesterday, we posted an extensive list of 2003 Dodge Stratus changes. We must note that these apply only to the coupe version - that is, the one based on the Mitsubishi Eclipse, the twin of the Sebring Coupe (which shares almost no parts with the sedan and convertible).
By now, chances are you've heard the new Chrysler ads, telling us how quality is shooting up because superior Germans have taken over the stylish Americans at Chrysler. We note that our coverage of these ads has mistaken some details. For example, when DCX says "A German named Einstein showed us the universe in a whole new light," we did note that Einstein would almost certainly have died at the hands of the German government. We did not remember that Einstein was not even German, but Swiss - he left Germany, where he had a teaching position, in 1932. Though he renounced German citizenship quickly, he retained his Swiss citizenship after becoming an American citizen.
The AutoWeek criticism also points out that giving credit to the German rocket program, which resulted in tens of thousands of civilian deaths, for the American space program is, to say the least, stretching the truth.
DCX claims to have received no complaints and will continue the campaign, which is being paid for by Chrysler even though it seems to be more a justification of the merger than a way to sell cars to Americans.
According to Mr. Source, the 2003 Dodge Stratus will undergo an extensive cosmetic makeover. Some of the new features:
Marketing firm ZAP will be renting neighborhood electric vehicles (which look like oversized golf carts) throughout California. These vehicles, made by DCX owned Global Electric Motorcars (GEM), can reach 25 mph. The first location opened this week on Balboa Island, with more tourist locations to be added soon. Ex-Chrysler CEO Lee Iaccoca is also involved in the production of "neighborhood" vehicles.
/note: parts of this may be considered a rant/ Chrysler head Dieter Zetsche said Chrysler was able to install a 7/70 powertrain warranty because of "American innovation and design with German quality and technology." However, as we previously noted, this warranty was originally used in the 1980s - and Chrysler pioneered a 5/50 warranty over thirty years ago. Currently, Hyundai offers a full 7 year, 100,000 powertrain warranty.
The press release announcing the warranty was carefully worded to imply that Chrysler's new powertrains were the result of a very recent investment. In fact, Chrysler has been redesigning its entire line of engines for over a decade, starting with the Neon's groundbreaking 132 horsepower 2.0 liter engine, which set new standards for economical cars.
Chrysler's new ads, which emphasize how Americans relabel German engineering to ad their own style to it, notes that German engineers were used in rockets, and that the Autobahn was the model for our interstate highway system (never mind that Germany itself would fit into a single state, or that the Autobahn was pushed into being by Adolph Hitler). As the chryslertakeover guy noted, "shooting war rockets at London isn't in the same league as putting a man on the moon...They might also mention that Einstein fled his home country to the US, to help us build an Atomic bomb BEFORE the Nazis did (thank God)." (As long as we're talking about rockets...). Global Autonet also noted that many people, including some Jewish organizations, are offended at the use of peace-loving Albert Einstein and "German rocket science." Autonet quoted Rabbi Abraham Cooper of the Simon Weisenthal Center as saying that the ads "whitewash the history and criminality of the Nazi regime." (The ads also show Thomas Edison, whose father was a Canadian of French descent, Albert Einstein, a Jew who would have been killed - probably slowly - had he not fled Germany, and Wernher von Braun, a scientist who reportedly experimented with live humans to perfect Nazi rockets and joined the US space program to escape prosecution and likely execution as a war criminal).
All told, and throwing in yet another "you people who bought Chryslers were buying garbage because it didn't have German technology and skill" implied taunt, and you have a perhaps not especially desirable ad campaign. At least it's not offering rebates. /rant warning off/
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