February 4, 2002: Import recalls
Hyundai, Nissan, and BMW all issued recalls recently. About
116,000 2000 and 2001 Sentras (1.8 engines) may stall due to
sensor failure. Hyundai produced over 86,000 Sonatas witih
airbag warning lights that may light up without cause. 43,000
Tiburons built from 1996 to 2000 have seat belts that may not
work smoothly. 2000 and 2001 Accents may have high idle
speeds in cold weather. 1,900 2001 XG300s have improperly
made computers. Finally, BMW is replacing over a thousand
2002 5 series vehicles because tire mounting at the factory
could cut the outer widewalls (standard suspension only). No
accidents have been reported in any of these problems.
February 4, 2002: Ford Explorer ruled defective
The Barstow Superior Court (of Nevada) ruled 10 to 2 that the
1994 Explorer was defective due to a high center of gravity and
faulty suspension. This case does not involve tire failure.
February 4, 2002: Chrysler sales detail
The good news (increases, January 2001-January
2002):
- Sebring Sedan (up 41%)
- Sebring convertible
(up 24%)
- Concorde (up 34%)
- Liberty/Cherokee (up
slightly)
- Stratus sedan (up 33%)
- Viper (up 5%)
- Ram
pickup (up 3% - OK, this is really bad news, since an
all-new model should sell better!)
- Caravan (up 8% - but
Plymouth, Chrysler versions fell)
Now the bad news.
First, of course, is the total loss of Plymouth sales, which in
January 2000 - after Plymouth's phaseout had already begun -
5,200 cars were sold. Thus, while the Neon ostensibly
increased in sales, if you count the Plymouth Neon, sales
shrank.
- 300M - down 23% - we don't know why, it's a
terrific car.
- LHS - down 89% as it's been discontinued.
- PT
Cruiser - down 36% - need to get the word out, it's a terrific
vehicle. Maybe a less outrageously styled version would help?
- Voyager, Town and Country - down 2% and 7% respectively,
not to mention the loss of Plymouth's version. Ack!
- Wrangler -
down 22%.
- Grand Cherokee - down 17% though it's still very
competitive. Make the V8 standard, guys.
- Dodge Neon -
ostensibly up 1% but if you count Plymouth, it's down.
- Intrepid
- down 11% despite an R/T version that was not really
advertised.
- Dakota - down 2%.
- Durango - down a
whopping 24%!
- Ram Van and Wagon - continued fall by 18%
and 34%, not surprising as they're allowed to fade into
obscurity.
Overall, cars are down 8%, trucks 9%, minivans are steady,
and SUVs are down 19%.
February 4, 2002: 2002 Chrysler awards, so far
- 4x4 PLUS (Belguim), 4x4 of the year - 2002 Jeep
Cherokee/Liberty
- 4Wheel & Off-Road, 4x4 of the year – 2002 Jeep Grand
Cherokee
- American Woman Road & Travel, Best in Class SUV – 2002
Jeep Liberty
- Automobile Journalists Association of Canada (AJAC), Best
New Sport Utility Vehicle – 2002 Jeep Liberty
- Automotive News, 2001 Exterior Design of the Year – 2002
Mercedes Crossfire
- Autoweek, Most Significant of the Show – 2002 Chrysler
Pacifica concept
- Carguide Magazine/Globe & Mail "Best Buy," Best Minivan –
2002 Dodge Grand Caravan
- Carguide Magazine/Globe & Mail "Best Buy," Best Wagon –
2002 Chrysler PT Cruiser
- Car Styling, 2001 Concept of the Year – 2002 Mercedes
Chrysler Crossfire
- Evening Gazette Car Awards (UK), Best 4x4 - 2002 Jeep
Cherokee/Liberty
- Evening Gazette Car Awards (UK), Best MPV - 2002 Chrysler
Voyager
- Four Wheeler, Four Wheeler of the Year – 2002 Jeep Grand
Cherokee
- Four Wheeler, Truck of the Year – 2002 Dodge Ram 1500
- Edmunds.com, Most Wanted Small Crew Cab Pickup – 2002
Dodge Dakota
- Edmunds.com, Most Wanted Midsize Coupe (under $30,000)
- 2002 Chrysler Sebring
- Eyes on Design, Best Concept Vehicle – 2002 Jeep
Compass concept
- Good Housekeeping, Automotive Satisfaction Award – 2002
Chrysler Town & Country
- Sport Truck, Truck of the Year – 2002 Dodge Ram 1500
- Texas Auto Writers Association, Compact Pickup Truck of the
year – 2002 Dodge Dakota
- Texas Auto Writers Association, Compact SUV of the year –
2002 Jeep Liberty
- Texas Auto Writers Association, Midsize SUV of the year –
2002 Jeep Grand Cherokee
- L'Automobile, 2001 Design of the Year – 2002 Mercedes
Chrysler Crossfire
- Northwest Automotive Writers Association, Economy SUV of
the year – 2002 Jeep Liberty
- Polk Automotive, Loyalty Award – 2001 Chrysler Town &
Country
- Popular Mechanics, Design & Engineering Award – 2002
Jeep Liberty
- Popular Science, Best of What's New – 2002 Jeep Liberty
- Popular Science, Best of What's New – 2002 Dodge Ram
1500
- WomanMotorist.com, Reader's Choice Award Small/Midsize
Sedans – 2002 Chrysler Sebring
- WomanMotorist.com, Reader's Choice Award Pickup Truck –
2002 Dodge Ram
- WomanMotorist.com, Reader's Choice Award Crossover
Vehicle – 2002 Chrysler PT Cruiser
February 4, 2002: New ad spots
The branded campaign airs February 1-7. The new incentive
program, announced this past Wednesday, includes up to
$2,500 cash on most 2002 cars, trucks and minivans purchased
through February 28. The seven-year/100,000-mile powertrain
protection plan on all Chrysler Group vehicles remains in effect
until March 31. The combination of incentives and powertrain
warranty is called the Chrysler Advantage, Jeep Promise, and
Dodge Edge. The three campaigns were developed by
PentaMark Worldwide (an in-house ad agency).
The new 30-second TV spots are uniquely themed:
-
"The Chrysler's Great American Getaway" – This 30-second spot
opens with a serene blue sky. Below, the full lineup of Chrysler
cars and minivans whizzes along the salt flats as the voice-over
announces, "It's here. Chrysler's Great American Getaway." The
spot then cuts to the beauty and pageantry of Chrysler vehicles
as they take a drive down a fashion runway.
- "The Team
Dodge Sales Event" – This spot opens up with a familiar phrase
shoppers often hear when browsing a dealership, "Can I get you
a cup of coffee?" Only in this case the shopper's answer of
"Sure," sets off a fast-paced chain-reaction that looks like a
pit-stop for a NASCAR driver. Here, the customer is prepped to
drive off with one of the bold and powerful Dodge cars and
trucks. The spot then cuts to quick stock footage of the Dodge
lineup. The spot then cuts back to the dealer throwing the
customer his keys. On screen is the Dodge tag, "Grab Life by the
Horns."
-
"Jeep's Gear Up 'N Get Out" – This 30-second spot opens with
action shots of various extreme sports, then cuts to shots of the
full-line of Jeep vehicles in all kinds of weather and in all kinds of
terrain, thus reminding viewers that Jeep is the "most
award-winning brand of 4x4." The ad ends with the the Jeep tag,
"There's Only One."
February 4, 2002: New ad spots
The branded campaign airs February 1-7. The new incentive
program, announced this past Wednesday, includes up to
$2,500 cash on most 2002 cars, trucks and minivans purchased
through February 28. The seven-year/100,000-mile powertrain
protection plan on all Chrysler Group vehicles remains in effect
until March 31. The combination of incentives and powertrain
warranty is called the Chrysler Advantage, Jeep Promise, and
Dodge Edge. The three campaigns were developed by
PentaMark Worldwide (an in-house ad agency).
The new 30-second TV spots are uniquely themed:
-
"The Chrysler's Great American Getaway" – This 30-second spot
opens with a serene blue sky. Below, the full lineup of Chrysler
cars and minivans whizzes along the salt flats as the voice-over
announces, "It's here. Chrysler's Great American Getaway." The
spot then cuts to the beauty and pageantry of Chrysler vehicles
as they take a drive down a fashion runway.
- "The Team
Dodge Sales Event" – This spot opens up with a familiar phrase
shoppers often hear when browsing a dealership, "Can I get you
a cup of coffee?" Only in this case the shopper's answer of
"Sure," sets off a fast-paced chain-reaction that looks like a
pit-stop for a NASCAR driver. Here, the customer is prepped to
drive off with one of the bold and powerful Dodge cars and
trucks. The spot then cuts to quick stock footage of the Dodge
lineup. The spot then cuts back to the dealer throwing the
customer his keys. On screen is the Dodge tag, "Grab Life by the
Horns."
-
"Jeep's Gear Up 'N Get Out" – This 30-second spot opens with
action shots of various extreme sports, then cuts to shots of the
full-line of Jeep vehicles in all kinds of weather and in all kinds of
terrain, thus reminding viewers that Jeep is the "most
award-winning brand of 4x4." The ad ends with the the Jeep tag,
"There's Only One."
February 3, 2002: Sales drop continues in January
Sales of the Big Three were down 12 percent, while import sales
rose 6.5 percent in January, thanks partly to the incentives of
December. GM sales dropped 13 percent, Ford 13 percent, and
Chrysler 9 percent. In terms of passenger cars alone, Toyota
was the top seller, with GM plummeting by a third - 34 percent -
Ford dropping by 22 percent. (Light truck sales continued to
climb for both GM and Ford). PT Cruiser sales, meanwhile,
plunged as well, prompting Chrysler to actually tell people via
advertising about its low price - it is still not covered by
incentives, and we hope it stays that way. (We also hope they
mention how quiet, pleasant, and roomy the interior is, and
maybe even counter the power issue by pointing out its
acceleration).
February 3, 2002: Chrysler liquidation sale continues
Detroit News notes that DCX is selling yet more of Chrysler,
concentrating on parts plants. Up for sale are the Huntsville
electronics plant, which makes radios, instrument clusters, and
other electronics; Dayton Thermal, which makes heating and
cooling parts; and McGraw Glass, in Detroit, which makes, well,
glass. About 6,000 employees are in these plants, currently on
the auction block, but there are 25 plants in all scheduled to be
sold. We applaud DCX's forward thinking - there's no better way
to expand a company than by shutting down all its parts and
assembly plants. The full story, with some interesting details we
can't get into - especially not without plagiarizing Detroit News'
fine work - is at this link.
January 31, 2002: More auto industry cutbacks
The Detroit Free Press reported that Chrysler is about to cut the
salaries of 3,200 contract workers by 7 percent. Ford, GM, and
Visteon have already made similar moves (using the same 7
percent cut). GM will also eliminate several hundred temporary
positions sooon. The former Big Three employ over 20,000
contract workers in levels from bottom rung to professional.
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