Chrysler Corporate Facts and History
See our main heritage / history page
- Chrysler momentos and such
- Chronology of Chrysler: year by year, from the 1800s to 1981
- Biographies of key Chrysler and related folk
- Ads — Super Bowl, print, and more
- Chrysler corporate culture
- Chrysler outside the US - nation by nation histories
- Dodge Brothers: how Chrysler gained the successful Dodge Brothers company
- When Chrysler was founded — 1924, 1925, or 1897?
The fall and rise of Chrysler
- Oopsies:
- Recovery: Five year plan (2009-2014) | 2008 Recovery Plan | 2009 Recovery Plan | 2012 Updates
Working with suppliers
- The SCORE program - saving money by involving suppliers
- Extended Enterprise: Chrysler's highly successful supply-chain cost-reduction and innovation system, begun in the early 1990s and still surviving; examples from design of the Neon
- Durango supplier partnerships - $74 million saved before production
Branding and sales
- Logos: the logos used on the major Chrysler brands (see Dodge, Plymouth, Mopar)
- How Plymouth got its name
- How Chrysler calculates sales figures
- eEngineering and DealerConnect - Web-based corporate communication portals
- Creation of the Dodge Ram symbol and other hood ornaments
- Chrysler at the 1964 World’s Fair in New York
- Chrysler advertising
Factories and manufacturing
- Chrysler factories (including autoworker stories)
- Empowered work teams and quality in the manufacturing plants (2005)
- Flexible manufacturing
- Chrysler Technical Center / Auburn Hills Complex
- Arizona Proving Grounds | Chelsea Proving Grounds
- Components affected by a wheelbase change (March 2003)