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Alfa Romeo listed its five key attributes as advanced engines, 50/50 front-rear weight distribution, “unique technical solutions,” best in class power to weight ratios, and Italian design.
Alfa CEO Harald Wester said Alfa now had little credibility in its past strengths; the brand had to develop a radical solution that would resist the pressures of a “mass car producer,” and to do this, they would need to use a skunkworks and a separate “burrow.”
Alfa brought in two senior leaders from Ferrari to lead operations; they chose 200 engineers (growing to 600 by the end of 2015) selected from FCA and the outside; stopped interference from FCA; set up clear objectives and tight deadlines; and had people work (literally) closely, eschewing separate offices.
The goals are to cover the compact to large-car segments, with eight products to be launched between the second half of 2015 and the end of 2018 — all built in Italy, using rear wheel drive or all wheel drive. Compared to German cars, Mr. Wester said they would place the driver, rather than the machine, at the center; and aiming for inclusive ownership rather than exclusive ownership.
Gasoline engines are to be two four-cylinders and one V6. The V6 is to range from 450 to 500 horsepower; the four-cylinders, in the 120-180 and 180-340 horsepower ranges. Two diesels will be rated at 120-220 horsepower and 260-330 horsepower.
The first new Alfa Romeo will be the much-discussed midsize car in 2015 (a Dodge version was also announced earlier, but not in this plan). In 2016-18, Alfa plans two compacts, another midsize, a full-size, two utilities, and one specialty vehicle, all designed to bring them from 74,000 sales in 2013 to 400,000 in 2018.
Fiat brand CEO Olivier Francois said that by 2010 Fiat's product line had become overloaded with 13 models which had little to define them. As of 2014, the product line has been trimmed to seven models (500, 500L, Panda, Punto, Freemont, Qubo and Doblo) that are clearly differentiated.
The Fiat 500 will appeals to the upper portion of the mainstream market; in Europe, the 500 commands a higher price than many of its competitors.
Plans for Brazil, India, and China call for an an overhauled and expanded lineup by 2018; but the North American market will see the addition of only the 500X and a specialty model. The U.S. and Canada will not see the small pickup to be introduced in Latin America next year.
Fiat is looking to grow worldwide sales from 1.5 million in 2013 to 1.9 million by 2018; the company wants to double U.S. sales to about 100,000, but expects South America and Asia-Pacific to add 330,000 sales. Latin America is expected to become Fiat’s largest market, followed by Europe, Asia-Pacific, and North America.
Fiat Professional serves three basic markets: goods transport, people moving, and recreational vehicles, and has garnered four “van of the year” awards from 2006 to 2013.
Fiat Professional’s most popular vehicles are Strada and Ducato, selling 134,000 and 133,000 worldwide (respectively); Doblo and Fiorino come next (76,000 and 61,000), followed by Scudo and “other” (14,000 and 13,000). Most sales are currently in Europe/Middle East/Africa (250,000), followed by Latin America (179,000) and Asia-Pacific (2,000).
The only completely new product planned for Fiat Professional is a mid-sized pickup, due in 2016; though new Doblos and Fiorinos are planned for 2015 and 2016. The Strada and Ducato were just refreshed in 2014, and will continue past 2018.
Goals are to grow in Russia, the Middle East, Africa, and Latin America, while maintaining share in Europe. The plan now is to go from 431,000 sales in 2013 to 600,000 in 2018, based mainly on Latin American growth.
CEO Harald Wester confirmed the Alfieri and the Chrysler-based Levante, shown for the first time. Alfieri will be sold as both coupe and convertible.
The mission of Maserati is to “build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power.”
Levante is due in 2015 or so, Alfieri Coupe around 2016, and Alfieri Cabrio to follow; a re-engineered Granturismo is due around 2018.
The company plans different engine options, as well:
Maserati plans to expand rapidly from 15,000 sales per year to 75,000 per year in 2018, with the largest segment foreseen as “luxury SUVs” (Levante) followed by full-size sedans. Revenues are projected to grow from 1.7 billion euros to 6 billion.
Magneti Marelli is a worldwide organization, with 85 plants, 12 research and development centers, 26 application centers, and 38,000 employees. plants are in North America (US and Mexico), South America (Argentina and Brazil), Europe (ten countries), and Asia (China, India, and Malaysia). R&D centers are in the US, Brazil, China, India, France, Germany, Italy, and the Czech Republic.
The company’s primary line is lighting and only 15% of sales are to FCA companies; it is the second biggest auto lighting company for front and rear lighting, with a range going up to LED low-beams. It supplies parts for just about every part of the car.
FCA also owns Comau, which provides manufacturing systems (including robotics) for machining, assembly, testing, energy management, and additive manufacturing. Comau boasts leading solutions for steel and aluminum, including high density automation, integrated logistics, and “multi-material” joining.
The company plans to increase manufacturing in cheap-labor countries China, Romania, and Mexico, while increasing market penetration in various automotive systems and in non-automotive industries. Comau is also hoping to move from providing just maintenance services to “full asset management.”
FCA’s Teksid produces castings for the automove industry, with seven plants in Europe, Asia, and North and South America and around 7,000 employees. Their primary lines are iron and aluminum castings, with key products including cylinder heads and engine blocks, manifolds, and nodular iron crankshafts and camshafts. They expect cast iron production to rise from 407,000 tons in 2013 to 426,000 tons in 2018, with aluminum castings rising from 19,000 tons in 2013 to 54,000 tons in 2018. The growth in aluminum appears to be on the back of FCA purchases.
Also see 2014-18 Plan for Chrysler • 2009 Plan • 2012 Plan • Plan by Region • Upcoming Chrysler cars • 2015 • 2016
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