American Motors Corporation built the Brampton plant in 1986; it joined Chrysler with AMC in 1987. The plant was originally called Bramalea; the original Brampton Assembly Plant was an old plant that was building the Jeep Wrangler.
When the Jeep Wrangler was moved to Toledo in 1992, the Bramalea plant was renamed to Brampton Assembly, and started to churn out the celebrated new large cars, the LH Chrysler Concorde, Dodge Intrepid, and Eagle Vision (along with, later, the LHS and New Yorker). The Chrysler 300M was added in April 1998, as a 1999 model. (Thanks, Jerry Scholten.)
The plant moved to making rear wheel drive cars in 2004, with the Chrysler 300 and Dodge Magnum; the Dodge Charger followed in early 2005, and Dodge Magnum was dropped in 2007. The 2009 Dodge Challenger launched in May 2008.
Brampton has around 3 million square feet of floor space on 269 acres of land; as of 2010, there were 20 miles of conveyors, 581 robots, and 2,723 employees (2,558 hourly) on two shifts (including the stamping plant). The entire plant is represented by CAW local 1285.
A satellite stamping plant finished in 1991 has 230,000 square feet of floor space. Brampton’s stamping plant made (in 2010) 96 body stampings, using 5 automatic transfer presses, one blanking line, and 90 die sets, with four-minute die changes. Automatic guided vehicles bring blanks to the press lines, and sheet metal is stored and retrieved using an automated system with 3,600 storage containers.
Chrysler Canada has had a larger market share than Chrysler in the U.S. for three years out of four from its founding through 1983, and outsold Ford in 1976, 1982, and 1983.
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