List prices on 1998 Chrysler cars and trucks started out an average of 0.6% lower than on comparably equipped 1997 models. James P. Holden, Executive Vice President - Sales and Marketing (and future Chrysler president), credited "Chrysler's continuing success at cutting costs and finding efficiencies."
On a sales weighted average, prices for 1998 Chrysler Corporation passenger cars started out 1.3% lower. Prices on trucks, including minivans and Jeep® vehicles, reflected an average decline of 0.4%. Destination charges were unchanged. The prices announced did not include vehicles that were launched later that year, including the new LH cars and Ram vans.
The Neon Base was dropped; with air conditioning and automatic transmission, the price for a four-door typically equipped Neon Highline model, including destination, was $13,455. Standard equipment included rear window defroster, remote trunk release, and fold-down rear seat. The price on a comparably equipped 1997 model was $13,770.
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