Missing Mopars of 2015: Dodge Dakota / Midsize Pickup

Ram’s product planners figured there was no market for a midsized pickup. Then the Chevy Colorado and GMC Canyon came in and proved otherwise. (GM didn’t slash and burn during the 2000s, so they have more engineers to create niche vehicles.)

Suzq Pickup

The attraction, in the face of similarly priced full-size trucks, is fitting into garages and parking spaces; easier loading; more nimble cornering; and better fuel economy. Colorado and Canyon have done remarkably well in the face of the “default” Toyota Tacoma, and a Ram Dakota or Dodge Dakota, on the tail of the Ram 1500’s success, could do well, using the same formula. As for building them — well, there’s that specialty plant again.

Dakota lifestyle pickup

A lighter-duty pickup was in the pipeline since at least 2007, around the same size as the 1987 Dodge Dakota. There were even rumors there would be a minivan based pickup, spurring the photo above, but it came to naught.

Back to: Jeep Cherokee XJ2 

We make no guarantees regarding validity, accuracy, or applicability of information, predictions, or advice. Please read the terms of use and privacy policy. Copyright © 1994-2000, David Zatz; copyright © 2001-2016, Allpar LLC (except as noted, and press/publicity materials); all rights reserved. Dodge, Jeep, Chrysler, Ram, and Mopar are trademarks of Fiat Chrysler Automobiles.

FCA inventory under control

Rendering the Grand Cherokee
2015 Jeep Wrangler Altitude
Where are Wranglers sold?

Which Rams and Jeeps will we see?

All Mopar Car and Truck News

FCA at the Eiffels  •  Car photography  •  Chrysler: Port Melbourne

What are the quickest Hellcats? Hey Charger! 2018 Ram 1500