
Chrysler has recently applied for or renewed various trademarks, according to analyst Jim Choate. Of note is Cherokee, for "Motor vehicles, namely, passenger automobiles, their structural parts, trim and badges." This could indicate that the Jeep Cherokee name will return, replacing Liberty -- which was originally to be simply the next generation Cherokee. It also may be a move on Chrysler's part to simplify things; trademarking Cherokee would also protect "Grand Cherokee," which is currently registered to Chrysler LLC, the company Cerberus created when it acquired control of Chrysler from Daimler and is good through 2014. The U.S. Patent & Trademark Office (USPTO) notes that ownership of the mark was not automatically transferred to Chrysler Group LLC, the current entity. While the Plymouth logo was renewed for the fifth time, this does not indicate that Plymouth is to return; numerous classic names are frequently renewed and used in displays,..
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