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[News Feed]

If, for some reason, you missed the new Chrysler ad, "Halftime in America," that aired during Super Bowl XLVI, it is linked from our 2012 Super Bowl ad page along with stills, the transcript, and commentary. Yesterday, CNN's Patricia Wu spoke with Mark Stevens, soi disant marketing expert and author of the book Your Marketing Sucks, who questioned the money spent on these spots. "It has nothing to do with cars, nothing to do with cars," said Stevens. "It has everything to do with the Beavis and Buttheads of the agency trying to be cool and trying to win an award. And let me tell you business owners who are not playing with corporate treasury dolls would never, ever give their own money for that. That to me is the acid test." Sounds like the only marketing at which Mr. Stevens might be an expert involves shopping carts and groceries...

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[jerseyjoe]

The Chrysler add made me feel good about America, Chrysler and myself, whats wrong with that. No matter how many times I see the Fiat Girl it knocks my socks off. Great for late night TV and cable commercials. Go daddy replacement..

[FThorn]

Man. lol.
I read the title as ".....FLAT TIRES"

[FreeLantz]

FThorn, on February 6, 2012 at 09:38 pm, said:

Man. lol.
I read the title as ".....FLAT TIRES"

A title which could about sum up my enthusiasm for the Fiat 500.  

The Chrysler ad was great -- yeah I can see where it bordered on political, but I don't believe that was the intention.  It was a positive message that everyone should agree on.