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AN: Patriot gets a reprieve?


65 replies to this topic

#1 News Feed

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Posted July 17, 2012 at 10:16 am

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Based on word from within Chrysler, some have speculated that the Jeep Patriot would cease production long before the Jeep Compass, especially now that the latter has a Trail Rated, skid-plate-bedecked version that can withstand a reasonable amount of off-road abuse. However, internal sources have told us to expect the Patriot to stay in production for around the same period -- but, possibly, without a 2014 model year. Belvidere sources claim that the Compass will run through the end of 2013, for a short 2014 model year; Patriot is to end in late summer or fall 2013, possibly skipping 2014. The difference between the two appears to be a matter of three or four months, and the plant is likely to make a decent supply of extra Patriots to allow dealers to have both of the small Jeeps. So far, there has been no final word on whether the..

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#2 trumpet12345

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Posted July 17, 2012 at 02:27 pm

I keep trying to talk my uncle into a patriot while they are still around. You can load one up with all the offroad equipment and no extra frills for quite a reasonable price.

#3 Stratuscaster

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Posted July 17, 2012 at 04:48 pm

Didn't the Trail-Rated Patriot also have skid plates? I can't recall...

#4 trumpet12345

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Posted July 17, 2012 at 05:59 pm

Didn't the Trail-Rated Patriot also have skid plates? I can't recall...


It must, because I know there is a package with it.

#5 MoparNorm

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Posted July 17, 2012 at 06:01 pm

Didn't the Trail-Rated Patriot also have skid plates? I can't recall...

I think it did, however the factory version of "skid plates", is used very loosely these days. The Wrangler simply has a bar under a portion of the transfer case and that is considered a "skid plate". The Patriot is similar.
The CJ and YJ had full on, frame rail to frame rail transmission and transfer case protection, which most likely disappeared in an effort to cut weight and better the CAFE rating.

#6 jzs8472

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Posted July 17, 2012 at 09:37 pm

Keep the Patriot and its name and toast the Compass.

#7 oh2o

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Posted July 20, 2012 at 12:26 pm

...Patriot is to end in late summer or fall 2013, possibly skipping 2014.


No skipping, there WILL be a 2014 model year Patriot...
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#8 Aldo

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Posted July 20, 2012 at 12:43 pm

I always thought keeping the Patriot made more sense than keeping the Compass.

A beefed up Patriot with a sweet engine/transmission would make a decent update to the original Cherokee.

#9 ChrycoFan

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Posted July 20, 2012 at 12:46 pm

Jeep has an opportunity to provide a consistent set of names for its products. The Jeep pickup was known as a "Comanche" and we have the "Grand Cherokee", and the new forthcoming "Cherokee", aka Liberkee. If the Patriot/Compass replacement were to adopt an native American name ,and to do so with the B-SUV too, Jeep would have a cohesive set of names for its vehicles.

Many Indian tribes have sampled the monies available from Casinos, and it is less strange to sign an agreement for the use of a Tribe's name, Names that have been used before by automakers that might be applied are Cheyenne, Apache, Kiowa, etc. BTW, Isn't "Moab" an Indian tribe, and that name has a special relationship to Jeep?

I resist the Euro letters and numbers soup for vehicles. It imparts no unifying theme, and makes it difficult to extend branding for all vehicles, so that each vehicle is immediately recognized as a member of a certain off road brand, like "Jeep".

I acknowledge the Wrangler is a special case.

Thoughts ???

#10 Aldo

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Posted July 20, 2012 at 12:56 pm

I resist the Euro letters and numbers soup for vehicles. It imparts no unifying theme, and makes it difficult to extend branding for all vehicles, so that each vehicle is immediately recognized as a member of a certain off road brand, like "Jeep".

I acknowledge the Wrangler is a special case.

Thoughts ???


Our research confirms your hunch that Euro letters+numbers don't necessarily work.

For instance, BMW has such a strong brand that many consumers do not care much what the model is called; still the 1-3-5-7-Series progression serves to aid consumers find their place along BMW's lineup. Audi's A4, A6, A8 progression also is very intuitive for the customer, helping the brand as it works to build itself around the world.

By contrast, a brand like Acura does not carry the same resonance as Mercedes or BMW, and the apparent choice of ramdom letters --e.g., ILX, TL, RDX, MDX-- does nothing to help consumers get a sense of where they are along the product lineup.

I suspect Jeep will stay away from Euro-style alphabet soup nomenclature, and recent choices like Compass, Latitude (trim), Arctic (edition), suggest Jeep prefers uncontroversial names that convey a sense of freedom and adventure over a people's name.

Edited by Aldo, July 20, 2012 at 01:22 pm.


#11 MoparNorm

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Posted July 20, 2012 at 01:36 pm

Jeep has an opportunity to provide a consistent set of names for its products. The Jeep pickup was known as a "Comanche" and we have the "Grand Cherokee", and the new forthcoming "Cherokee", aka Liberkee. If the Patriot/Compass replacement were to adopt an native American name ,and to do so with the B-SUV too, Jeep would have a cohesive set of names for its vehicles.

Many Indian tribes have sampled the monies available from Casinos, and it is less strange to sign an agreement for the use of a Tribe's name, Names that have been used before by automakers that might be applied are Cheyenne, Apache, Kiowa, etc. BTW, Isn't "Moab" an Indian tribe, and that name has a special relationship to Jeep?

I resist the Euro letters and numbers soup for vehicles. It imparts no unifying theme, and makes it difficult to extend branding for all vehicles, so that each vehicle is immediately recognized as a member of a certain off road brand, like "Jeep".

I acknowledge the Wrangler is a special case.

Thoughts ???

OK, Some thoughts: "A" Jeep pickup was named Comanche, not ALL Jeep pickups, there was Gladiator and the J-Series.
Moab is not an Indian or Native American name, it comes from the Bible.
Before "Wrangler" Jeep tried "Renegade", sort of Indian but it never caught on well and became just a trim level name after that, replaced on CJ by 'Laredo' and most Jeepers still use CJ, YJ, TJ, XJ, ZJ, and JK when referring to the current version of the MB. ;)
So while I don't like the letters and alphabet soup approach, for Jeep it worked well.Especially when the line was unbroken with CJ2, CJ3, CJ4, CJ5, CJ6, CJ7, CJ8, CJ9 and CJ10. (some were limited editions, some had revisions, but that was basically the sequence)

#12 abgwin

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Posted July 20, 2012 at 01:55 pm

Strictly speaking of names (not the vehicles they're attached to), I never really liked Liberty or Patriot. They both sound too obvious, like Jeep is clobbering us over the head with what owning these vehicles would 'mean'.

Compass is a good name, in my opinion. Where can we go? Any point of the Compass! Too bad it was attached to the (first iteration) far uglier example.

Latitude works for me as well. An impression one can visit anywhere.

No problem with the Indian names either, though the lesser known tribes don't roll of the tongue like Cherokee. Seminole, Tonkawa, Otoe, Creek; they just don't have that ring to them.

#13 MoparNorm

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Posted July 20, 2012 at 02:28 pm

Shoshone is one of my favorites.

#14 MoparNorm

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Posted July 20, 2012 at 02:50 pm

Ha! Ha! How could I forget Utes! My property in Colorado was surrounded on three sides by the Mountain Ute Reservation, Ouray, is close to Durango.

Pink Jeeps out of Sedona (KIA snagged that name) Kayenta has a nice ring to it.
The apple auto correct is going nuts with these!! ;)

#15 GasAxe

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Posted July 20, 2012 at 02:50 pm

The names Patriot and Liberty are a bit too Team America-ish. Throw Freedom-top in there too. Maybe it's because they came out at the same time, but for goodness sake Jeep, calm down. We get it. I like the Name "Compass" much better too. It's fitting that a Jeep be named after a simple, useful tool. No comment on the car the name was attached too. :urp: I wish the Chrysler had stuck with the CJ name series (or did AMC make that change when designing the YJ?).

I like Katahdin for a Jeep name. Rolls off the tongue much easier than Jeep Nesowadnehunk.

#16 MoparNorm

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Posted July 20, 2012 at 02:51 pm

I LIKE that 7 slot RAM!

#17 MoparNorm

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Posted July 20, 2012 at 02:54 pm

AMC made the change for YJ in the US. Canada got the "YJ".


That's right! The emblems did say, "YJ".

#18 GasAxe

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Posted July 20, 2012 at 03:05 pm

Same with the "TJ" if I'm not mistaken.

#19 Red-JK

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Posted July 20, 2012 at 03:24 pm

Same with the "TJ" if I'm not mistaken.

GM owned/s the trademark for Wrangler in Canada.

Maybe being a child of the 70s/early 80s the Indian names work for me on Jeeps, though I think I would pass on a Jeep illini or Jeep Peoria. How about the Jeep Hopewell?

#20 Dave

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Posted July 20, 2012 at 03:50 pm

It does help when the alphanumeric codes have an obvious meaning. At Lincoln, MKX obviously means "Mark X" but officially they're not supposed to call iti that or say that's what it means, so what's the point?

Cadillac and Lincoln names, along with Acura, are a confusing mishmosh for anyone who's not a real enthusiast. I can't keep them straight myself and I'm relatively engaged.

I agree that the key differentiators with Mercedes and BMW are that they have an obvious meaning -- more so with BMW -- and that the brand of the company matters more than any individual car they might have.

Cadillac is sort of getting there with ATS being small, then CTS a bit larger, then DTS larger still. Then XTS, though I don't remember what that is, and SRX, oops... now it's getting confusing again. Oops, XTS is a sedan. Is that bigger or smaller than DTS? Do they still make DTS? Dang it.

BMW... first digit = size. 1, 3, 5, 6, 7 as I recall. Except for SUVs which are X3 and X5. I can remember that. Then engine size.
Mercedes... A, C, E, S for sedans, CLK and SLK for coupes. M for SUV and G for big SUV. Gotcha. Then engine size. Except now they're changing it because too many people understood it.

Acura... I look at their web site and see RL, TL, TSX, ILX, ZDX, MDX, and RDX, and can't help but think they have a lot of Xperimental cars.

And then there's Chrysler. 200 and 300. Add them up and you get Fiat 500.

PS> GM no longer has the trademark Wrangler, or anyway they shouldn't, since you can't keep trademarks you don't use.
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