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AN: Return of the Scat Pack?


30 replies to this topic

#1 Allpar News System

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Posted October 3, 2013 at 01:15 pm

http://www.allpar.co...-pack/scat-pack
Automotive News reported that Chrysler has renewed its trade mark on the name “Scat Pack,” used from 1968-1971 as a marketing tool for muscle cars (Charger R/T, Dart GTS, Super Bee, and Challenger). In return for a small membership fee, people could join the human version of the Scat Pack and get stickers, patches, and a newsletter. Automotive News asked Dodge’s Tim Kuniskis about it; the Dodge CEO did not confirm or deny the plan, and said that “We love the whole idea of having a Scat Pack of cars.” Plymouth had a similar setup, called the Rapid Transit System. Chrysler routinely refiles trademark claims for classic car names, including a variety of Plymouths, to avoid losing them to other manufacturers (as it lost Duster in most of the world); the company can continue to use the names in trade by licensing them to model and collectible-item makers.

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#2 MoparNorm

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Posted October 3, 2013 at 01:28 pm

So, real...or just a new Hot Wheels coming out?

#3 BismrkBear

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Posted October 3, 2013 at 04:19 pm

So, real...or just a new Hot Wheels coming out?

I haven't heard of any new Hot Wheels coming out that would fit that bill.  However I though I heard the Dart Rally might come out.  Who knows if that will happen however.  As far as I am concerned, the more Mopar Hot Wheels the merrier.  Here are some classic Custom Charger redlines to illustrate thatChargers.jpg



#4 MoparJoe

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Posted October 3, 2013 at 08:22 pm

I posted this from a link from Ontario street cars .... Months ago, why the repost, because it's now news ??

#5 JavelinAMX

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Posted October 3, 2013 at 08:24 pm

Wow ...

 

A Newsletter. 



#6 LXbuilder

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Posted October 3, 2013 at 08:50 pm

 If Chrysler wants to appeal to the younger crowd they may what to skip this idea. It would seem that in today's "hip" urban language the word scat has a very different meaning. Be forewarned if you're thinking of goggling the word.
(I might even change my avatar now)


Edited by LXbuilder, October 3, 2013 at 08:51 pm.


#7 jerseyjoe

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Posted October 3, 2013 at 09:01 pm

Lets hope its an affordable package and not just another $5K wheel sticker option.



#8 MoparNorm

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Posted October 3, 2013 at 11:09 pm

If Chrysler wants to appeal to the younger crowd they may what to skip this idea. It would seem that in today's "hip" urban language the word scat has a very different meaning. Be forewarned if you're thinking of goggling the word.
(I might even change my avatar now)

I don't know how hip or new that is, trackers and hunters have been studying scat for centuries...so, scat has had a different connotation for about 8,000 years. ;)

#9 LXbuilder

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Posted October 4, 2013 at 03:38 am

I don't know how hip or new that is, trackers and hunters have been studying scat for centuries...so, scat has had a different connotation for about 8,000 years. ;)

 While this is very true, the Urban dictionary takes the whole thing to a somewhat more bizarre and sickening place. Comments in some auto sites have sduggested that maybe Dodge should reconsider any plan to use the word.



#10 mopartodd

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Posted October 4, 2013 at 07:09 am

Why do we keep reviving these old themes?  :yawn:



#11 MoparNorm

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Posted October 4, 2013 at 07:55 am

While this is very true, the Urban dictionary takes the whole thing to a somewhat more bizarre and sickening place. Comments in some auto sites have sduggested that maybe Dodge should reconsider any plan to use the word.


Yuck! Wonder if Scat singing knew about that!

#12 Stratuscaster

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Posted October 4, 2013 at 08:18 am

Multiple definitions of a word should not preclude a company from making use of a trademark they hold.

Scat - verb, To go away hastily; leave at once.

Pretty sure that's the definition they've always intended for this, not animal dung or a prehistoric fish or heroin or whiskey or jazz singing.

#13 LeeRyder

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Posted October 4, 2013 at 09:43 am

As MoPar people, we may have an affinity for the Scat Pack. But the truth is, I think it may be a mistake to bring the name back. "Scat" has an entirely different meaning in todays lingo... and it ain't flattering.



#14 Mike V.

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Posted October 4, 2013 at 09:48 am

I don't quite get what they are going to accomplish. With the SRT vehicles being their own brand, the Charger R/T and Challenger R/T are not top of the line performance cars.

What are they trying to represent?

Mike

#15 LeeRyder

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Posted October 4, 2013 at 11:37 am

 to increase revenues by making SRT a premium brand. The massive price increases of the Viper and JGC, most obvious. When the new 300/Charger/Challenger debut.. it's all but certain the SRT's of the triplets will also feature such nauseating price increases.
Hence why there will be no Dart SRT. There is no way they can increase the price on it enough to justify it's compact performance and SRT-esque premium status.
 


Edited by LeeRyder, October 4, 2013 at 11:39 am.


#16 Charger Red

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Posted October 4, 2013 at 12:09 pm

I don't quite get what they are going to accomplish. With the SRT vehicles being their own brand, the Charger R/T and Challenger R/T are not top of the line performance cars.

What are they trying to represent?

Mike

 

Good point. Superbee (a former Scat Pack member) is currently SRT.  The current Dart won't scat unless it becomes one. Would the modern Scat Pack be for SRT vehicles or would it be a cross-divisional "packaging."

 

I'm going to put on my rose colored glasses and predict that Superbee is moving to Dodge and the Dart GT grows a pair.



#17 Stratuscaster

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Posted October 4, 2013 at 12:11 pm

It's Dodge's 100-Year Anniversary. I would venture that this is simply for a limited run of special cars and may just come down to a "decal & options" package with little to no performance enhancements over what's already out and available.

#18 Charger Red

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Posted October 4, 2013 at 12:23 pm

I'm hoping that if this comes to fruition, that they do so in a more substantive, longer term manner. They would (should) be leveraging this as part of the "Dodge is not dead, it's here to stay rebranding campaign.



#19 Dave

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Posted October 4, 2013 at 01:00 pm

I suspect it's just to prevent someone else from using it.



#20 dusterchalganger

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Posted October 4, 2013 at 01:27 pm

Good afternoon. Perhaps it is a package for 2015 Challenger hellcat ? Mopar always




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