Usually, decades after a car show, the materials handed out by car companies become collectible, but they are usually not well documented. This year, we hope to provide a clean record of Chrysler’s materials for the benefit of future generations, or absent-minded editors of the current generation.
A cardboard can with a Mopar can pry-opener lightly glued to the top and a plastic spark plug-style flash drive inside.
This is simply a USB drive that swivels out of a plastic card the size of a conventional credit card, held in a card-stock container with a large black rubber band. All 2012 product information is on the flash drive. Far more convenient if somewhat less permanent than the old paper-plus-slides or CDs/DVDs. In the past all sorts of nutty software was used, but now it’s a somewhat more permanent html + PDF setup (which can be appreciated if you try to run, say, the 1998 software on a modern Mac.)
This kit came in a heavy box which resembled a dart-board cabinet, and when opened, had chalkboard-like graphics inside the doors. Inside was a booklet containing the full text of the press releases, and a riveted-together set of circular pages with each paint color and wheel style.
For more, see Dodge Dart • Chrysler 700C • Dodge Dart • 2012 NAIAS • 2013 Press Kits • 2011 NAIAS • All Press Kits
Chrysler Heritage • History by Year • Chrysler People and Bios • Corporate Facts and History
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