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2012 Chrysler Press Kits and Giveaways

Usually, decades after a car show, the materials handed out by car companies become collectible, but they are usually not well documented. This year, we hope to provide a clean record of Chrysler’s materials for the benefit of future generations, or absent-minded editors of the current generation.

New York City: Viper and Ram

press kits and bags

mascots

viper tube

viper kit open

ram kit

Mopar 75th Anniversary

Mopar gift bags

Mopar goodies

mopar-band

Mopar logos

Mopar book

Quill pen

Detroit (NAIAS)

The Mopar 75th Anniversary Press Kit

A cardboard can with a Mopar can pry-opener lightly glued to the top and a plastic spark plug-style flash drive inside.

Mopar can press kit

spark plug detail

mopar can

2012 overall press kit

This is simply a USB drive that swivels out of a plastic card the size of a conventional credit card, held in a card-stock container with a large black rubber band. All 2012 product information is on the flash drive. Far more convenient if somewhat less permanent than the old paper-plus-slides or CDs/DVDs. In the past all sorts of nutty software was used, but now it’s a somewhat more permanent html + PDF setup (which can be appreciated if you try to run, say, the 1998 software on a modern Mac.)

usb card

data

Dodge Dart press kit

This kit came in a heavy box which resembled a dart-board cabinet, and when opened, had chalkboard-like graphics inside the doors. Inside was a booklet containing the full text of the press releases, and a riveted-together set of circular pages with each paint color and wheel style.

dart box

Dart kit

header orange

dart wheels

For more, see Dodge Dart Chrysler 700C • Dodge Dart •  2012 NAIAS2013 Press Kits •  2011 NAIAS • All Press Kits

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