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by David Lantz (augmented by Chrysler media information)
Updated FridayChrysler 200 impressions / launch 2015 Chrysler 200 • Press kitsOther cars at Houston (acarplace)
Chrysler returned to the 2014 Houston Auto Show with two test tracks — a 25,000-square-foot Ram track, featuring MotorTrend magazine’s “Truck of the Year” for an unprecedented second year in a row, and the “Truck of Texas™” for 2013. The show also has Camp Jeep®, the Chrysler Drive, and kid-size Jeep and Ram Truck vehicles at the Kids Fun Zone.
Factoring in the Jeep and Ram courses, Chrysler had by far the most floor space of anyone at the show. The Chrysler/Jeep/Dodge/Ram/Fiat “square” was larger than Ford’s entire display area, and the same size as Toyota’s. SRT was represented with one Viper, a rarity for the Houston show.
The Chrysler brand area had two minivans and five 300s, but no current 200s, just a single 2015. Dodge did have an Avenger on display.
In addition to the Altitude models (including a Compass and Patriot which were there but not mentioned in the press conference), Jeep brought out Polar Edition and Dragon Edition Wranglers and several variations each of Grand Cherokee and Cherokee.
The Ram track has professional drivers who steer through the interactive course with passengers from the show, with various heights and landscape simulations. Camp Jeep is an indoor off-road driving test, with simulations of the rigorous testing Jeep vehicles must endure, intended to demonstrate the robust Trail Rated capabilities of Jeep vehicles. Jeep chose Houston to unveil new special-edition Jeep Altitude models, and has a Willys Edition Jeep Wrangler.
The Houston Auto Show will be open daily from January 22, 2014, through January 26, at the Reliant Center.
Also see 2015 Chrysler 200 • Stryker Green Viper GT • Press Kits • Sergio Marchionne Q&A
Chrysler Heritage • History by Year • Chrysler People and Bios • Corporate Facts and History
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