Chrysler and Mopar made a splash at the 2011 SEMA show in Las Vegas with a 28,400-square-foot exhibit containing over 30 Mopar-modified vehicles and 500 Mopar accessories. Mopar CEO Pietro Gorlier said,
“The aftermarket is a $34 billion-a-year industry and SEMA is the perfect place to showcase everything that Mopar has to offer.”
Mopar image vehicles on display at SEMA included:
Influenced by the Mopar Drag Pak Challenger, Mopar Underground created the Dodge Challenger ACR, a no-frills homage to the original option-delete cars of the 1960s and 70s.
The Challenger ACR has a coil-over suspension, front-and rear-strut tower braces, short-throw shifter, front splitter, cat-back exhaust, custom exhaust headers and a set of Goodyear F1 Supercar performance tires. Interior enhancements include carbon fiber door panels, front race bucket seats with openings for a racing harness and the rear seat is removed and replaced by a roll bar and fire extinguisher. An SRT three-spoke flat-bottom steering wheel, SRT gauge cluster, custom bright pedal kit, Mopar Drag Pack center stack and a carbon fiber center console finish off the interior modifications.
The exterior has a white body, charcoal painted roof, carbon fiber hood, rear deck lid, rear spoiler and tail lamp surround and an offset flame red stripe that runs the length of the car. Red painted mirror caps and brake calipers, unique black-painted five-spoke 20-inch alloy wheels and red “ACR” fender badging finish off the exterior design details. The white and red theme carries over to the interior with white accents on the carbon fiber door panels, red armrest bars with white foam padding, red door latch release tethers, red painted roll bars and red accents on the carbon fiber racing seats covered in black Katzkin leather.
Inspired by Chrysler 300 “Spring Festival” owners who participate in the Southern California owners’ gathering, the Mopar Underground Team designed the Chrysler 300 SF6 with Mopar performance parts and accessories. Included are staggered 22-inch-by-9.5-inch and 22 inch-by-10.5-inch Savini Mono Di Forza SM3 aluminum wheels wrapped with 265/35 R22 (front) and 295/30 R22 (rear) performance tires. There's a custom Mopar/KW coil-over-spring kit, front and rear strut-tower braces and larger SRT8 performance brakes.
Performance upgrades include a Mopar cold-air intake, custom Mopar long-tube headers, and Mopar/Corsa custom exhaust system.
The Chrysler 300S has black-accented headlamps and a monotone Tungsten Metallic look with a unique body-color grille, front-chin and trunk spoilers. It's topped of with a gloss black painted roof.
The interior features Mopar/Katzkin performance seats trimmed in black with black/blue perforated leather and Mopar blue accent stitching. It contains a Mopar audio by Kicker system with a dual 10-inch subwoofer enclosure mounted in the trunk; two, two-way speakers with domed tweeters mounted on the rear deck; 6-inch-by-9-inch midbass speakers mounted in each front door; and two 3.5-inch, two-way speakers with domed tweeters mounted in the left and right corners of the instrument panel.
The Tow Hook adds style to the sporty Durango design. The exterior features a four-coat orange paint scheme, with satin-black roof, fascia accents and hood graphics, along with blacked-out lighting and twin-spoke 22-inch-by- 9.5-inch forged Superalloy wheels wrapped in Pirelli tires. A custom mandrel bent exhaust system featuring Corsa components increases performance and belts out an unforgettable tone. To finish off the exterior, the Dodge Durango Tow Hook wears a piano black split-crosshair grille and has a 25 mm reduced ride-height.
Tow Hook’s interior features Durango logo door sill guards, an aluminum pedal kit and premium carpeted floor mats. The black, perforated Mopar Katzkin leather seats feature orange leather trim on the tops of the seat bolsters and are decorated with orange stitching and piping. Perforated Barracuda suede covers the seat inserts, with smooth suede bolsters with orange accent stitching and piping. Orange leather trim, stitching and piping is found on the center front armrest as well. The door panels also have orange stitching and silver metal brush trim that is shared on the dash just above the glove box. Finishing off the interior modifications are an SRT steering wheel, black chrome trim around the vents, and piano-white trimmed radio/HVAC and center console bezels.
The Mopar Underground Team designed the Fiat 500 Titanium with sport-luxury details. Below its Matte Titanium ‘whiskers and logo’ face, the sculpted front fascia is more pronounced and features large honeycomb grilles for maximum engine cooling. A satin black fascia insert has integrated LED fog lamps. Above, circular projector headlamps are finished in gloss black to match the exterior paint. From the side, 16–inch-by-6.5-inch Matte Titanium wheels feature a two-piece design. Custom Mopar lowering springs provide a lowered ride height and Matte Titanium front-and rear-brake calipers with larger rotors. Side skirts provide a more vertical profile and highlight the curves of this performance Cinquecento. Matte Titanium exterior door handles and mirror caps add contrast to the tinted glass. A large liftgate spoiler adds down force for better stability at higher speeds, while a rear fascia that has a diffuser insert for improved aerodynamics. Additional exterior details on the Fiat 500 Titanium model include a Matte Titanium license plate brow and center-mounted trapezoidal exhaust tip. A Mopar cold-air intake and Mopar cat-back exhaust have been installed.
Inside the Fiat 500 Titanium is mostly back with Titanium Metallic accents. High-performance front seats are designed to be lightweight, and feature side bolsters and a racing-harness pass through. Both front and rear seats are wrapped in black leather and accented with Titanium Metallic vinyl seat centers. All four seating positions feature a black leather center stripe with Metallic Gray accent stitching for a precise look. Titanium Metallic vinyl door bolsters feature accent stitching and pair with the Matte Titanium instrument panel and gauge cluster brow. Black floor mats with Titanium Metallic “500” logo and edge binding complete the look.
The Mopar Underground Team designed the Fiat 500 Carbon image vehicle with Anodized Azzurro (blue) paint and blackened exterior and interior appointments designed to amplify the hatchback’s Italian heritage.
The 500 Carbon integrates satin carbon fiber fog-lamp bezels and chin spoiler. The signature ‘whiskers and logo’ face and circular projector headlamps are lacquered in Dark Hyper Black. Larger 17 –inch-by- 7-inch Dark Hyper Black aluminum wheels with wider 205/40 R 17 performance tires and exterior door handles are paired with satin carbon fiber mirror caps and tinted glass on the side profile. For better cornering and performance, custom Mopar lowering springs, strut-tower brace and cold-air intake have been installed. A satin carbon fiber liftgate spoiler improves aerodynamic efficiency while adding down force for improved handling. Below is a powder-coated carbon fiber exhaust tip with Mopar cat-back exhaust. Satin carbon fiber rear fascia bezels and valance provide additional detail, with a Dark Hyper Black license plate brow and tail lamp bezels.
The interior of the Fiat 500 Carbon continues the blacked-out look and is highlighted by Anodized Azzurro accents. For a contemporary look, black leather sport seats feature embossed fabric with a textured geometric pattern in the seat centers. Azzurro accent piping on the seats, accent stitching on the sport-steering wheel and binding on the floor mats are color-matched to the Anodized Azzurro instrument panel bezel. Black chrome replaces traditional chrome on the Fiat 500 Carbon’s interior accents, while a carbon fiber instrument panel accents and shift knob provide added detail.
Beginning with a 2011 Ram R/T, the Mopar team added a 470 horsepower, 392 HEMI V-8 from the SRT line mated to the R/T’s 4.10 gear set and a high-stall converter. The Ram 392 also gets a cold-air intake kit and headers featuring an electronic exhaust cutout for maximum power and sound at the track.
A cat-back dual exhaust system intensifies the HEMI rumble. To improve braking performance, the stock discs and calipers are replaced with a Brembo big brake kit, featuring 15-inch vented rotors and bright silver six-piston calipers in the front and rear. With the exception of a gloss black roof, the body is finished in a three-stage bright silver while the wheels, grille inserts, mirrors and select interior trim components are coated in anodized red paint.
A Mopar Underground, reverse deep-cowl aluminum hood design with functional heat extractors is inspired by the new Dodge Charger SRT8 and smoked lenses cover all exterior lighting. The Ram 392 Quick Silver is lowered two inches with the help of a custom suspension kit accented by a Mopar body kit, consisting of sill and box pieces, finished up with a chin spoiler.
Mopar Underground added their 22-inch wheels wrapped in 275/45R22 tires up front and 305/40R22 tires in the rear. A Mopar hard tonneau cover with a unique integrated spoiler redirects the air for additional down force at high speeds and Mopar’s Bed Rug protects the paint. The interior features high-bolster SRT seats covered in Katzkin leather with red stitching and accents to match the steering wheel, instrument panel and Laramie Longhorn inspired leather shift knob, door panels and center console trim.
A set of Mopar Pedals and door sills are installed. Music is played through Kicker speakers, including tweeters in the instrument panel, mids in the doors and in the back, and woofers in the doors leaving plenty of room for gear behind the seats. Simply put, the Ram 392 Quick Silver is designed to be a truck that would appropriately share a garage with a Dodge Viper.
American Expedition Vehicles (AEV) rolled out its new four-door 2012 AEV Brute Double Cab at this year’s SEMA Show. Like the original Brute that debuted at SEMA in 2002, the Brute Double Cab uses the newest JK Wrangler to deliver a four-door off-road machine worthy of the Brute moniker.
A new 512 CID (8.4 liter) V-10 engine with more than 800 horsepower and a new 426 Gen III High Output HEMI crate engine highlighted the Mopar exhibit, along with kits to extract more power from Dodge Vipers and a new High Output HEMI V-8; new Pro Stock cylinder heads; and Mopar Gen III HEMI front drive kits.
Gorlier said, "We have an extremely rich product plan that will not only support the more than 5 million HEMI engines in market today and the 30 million Chrysler Group vehicles on the roads across the country, but will also support the products of tomorrow. The engines we are launching are the first of many exciting products to come for both on and off-road needs. We have an amazing track record of fueling enthusiasts and are committed to continuing this legacy.”
The 800 horsepower V-10 Competition Series engine (part number P5155872) for drag racing is hand assembled and uses an aluminum block with aluminum heads. With 695 lb. ft. of torque and an operating range of up to 7,000 rpm, these race-calibrated engines have a forged steel crankshaft with forged steel connecting rods and forged aluminum pistons with a compression ratio of 12.5:1. All rotating components have been balanced. The engine includes a JTEC controller with race calibration and engine harness. Future applications include an off-road and road-race version.
Enthusiasts looking to extract up to 150 more horsepower from their Gen III Dodge Viper can now bolt on a Performance Upgrade Kit, part number P5156137, to their stock V-10 engine. Each kit includes a pair of aluminum cylinder heads (machined to fit the Gen III block), a custom upper intake manifold with a larger throttle body, fuel rails and injectors. The stock engine controller will have to be re-flashed. With the Performance Upgrade Kit, owners will see up to 650 horsepower from their existing engine while still maintaining excellent low-end drivability.
The Gen III High Output 426 HEMI engine, with 590 horsepower out of the box, is now available under part number P5156139. Starting with a lightweight aluminum block that shaves more than 100 lbs. from the cast iron version, the Gen III High Output HEMI is professionally built and includes a stout, balanced lower reciprocating assembly that features a forged steel crankshaft with six bolt mains at 2, 3 and 4, and cross-bolted 4-bolt mains at 1 and 5. H-beam style rods are forged steel and coupled to forged 11:1 compression ratio aluminum pistons. Included is a revised windage tray to provide excellent oil dispersion and prevent oil aeration by the crankshaft.
The valvetrain starts with a roller camshaft with .639 intake and .628 exhaust lift and cylinder heads that feature the latest designs for flow characteristics. To help stabilize the valvetrain at high engine rpm, tie bars are available. Cast aluminum valve covers and billet fuel rails also are part of the Gen III High Output engine. Designed to run on premium pump gas with a minimum octane rating of 93, the newest HEMI V8 is ideal for off road competition or the latest restoration or resto – mod project.
Mopar also is offering two 426 Ready-to-Run engine control/base calibration kits, one for the High Output engine and one for the existing 426 crate engine. Kits include a throttle body, engine harness and engine controller with base cal. Depending on transmission type, axle ratio, and tire size, some final tuning may be required.
Debuting for Pro Stock competition in the National Hot Rod Association (NHRA), is a new symmetrical port design cylinder head. The bare aluminum cylinder head is available under part number P5155906. For teams running Dodge Avengers for 2012 in NHRA, either the current asymmetrical cylinder head or the new symmetrical will be permitted.
A distributor front drive kit for GEN III HEMI engines is now available. The drive kit is for enthusiasts who prefer to run a distributor-type ignition system and includes a machined front cover, camshaft timing gear, fuel pump push rod and bolt kit. Kits for 2009 and later 5.7-liter and all 6.4 engines are available under part number P5155929. For pre-2009 5.7-liter and all 6.1-liter engines, part number P5155930 is available.
New Dodge Challenger body shells that provide an excellent starting point for a race car now are available in limited quantities from Mopar. Bodies are complete with doors, decklid and hood. Bodies are designed for competition use only, have no vehicle identification numbers and cannot be used for a street application.
Fascias and other trim items will be available as a “builder’s kit."
The second annual Specialty Equipment Market Association (SEMA) Award was presented to the 2012 Fiat 500 for the “Hottest Sports Compact Car” and to the 2012 Jeep Wrangler for the “Hottest 4x4-SUV” at the 2011 SEMA Show in Las Vegas. Both awards were accepted by Mopar President and CEO, Pietro Gorlier.
"The Jeep Wrangler has an incredible enthusiast following, and with hundreds of Mopar parts and accessories available for it, it is clearly one of our most customized vehicles," said Gorlier. "And, in just its first year, our new Fiat 500 is prominent throughout this year's SEMA Show as it is the perfect canvas for customization."
The “Hottest 4x4-SUV” of this year’s Show was the fourth award the new 2012 Jeep Wrangler received in 10 days. It had also just captured the prestigious “4x4 of the Year” crown from Petersen’s 4-Wheel & Off-Road magazine, the “Mid-size SUV of Texas” award by the Texas Auto Writers Association and “Best Off-Road Value” in the Active Lifestyle Vehicle awards competition.
The WD-40®/SEMA Cares Foose Challenger was unveiled in the SEMA Show Grand Lobby yesterday, two months before it gets auctioned to benefit children’s charities.
The creation of legendary hot rod designer Chip Foose, the custom 2012 Dodge Challenger SRT8, with its distinctive Foose look, is a tribute to auto specialists who use WD-40 to get the job done. The vehicle features custom BASF paint mixed by Chip Foose, a Street Scene/Foose Design body kit, one-off MHT/Foose wheels and WD-40-branded Katkzin upholstery, among other upgrades.
WD-40 Company and SEMA Cares partnered with a number of aftermarket auto and technology companies, which donated parts, equipment and services to give the WD-40/SEMA Cares Foose Challenger the power, style and performance it needed. Build partners include: Street Scene Equipment; Advanced Clutch Technology Inc.; BASF Paint; Cie Games; Hotchkis Suspension; Katzkin Leather; K&N Filters; Lanzini Body Works; Magnaflow Exhaust; MHT Wheels; and Pirelli Tires.
After the SEMA Show, the Foose Challenger will tour selected West Coast auto-related events until it's time to head to Scottsdale, Arizona, where it will be go on the block during the Barrett-Jackson Classic Car Auction January 15-22, 2012. Proceeds of the sale go to Childhelp, an organization that provides services to abused and neglected children, and The Victory Junction Gang Camp, which provides life-changing camping experiences to special needs and chronically ill children. A virtual version of the vehicle will also appear in Nitto 1320 Legends, an online racing game and social network with nearly 2 million members.
“The WD-40/SEMA Cares Foose Challenger pays tribute to the technicians, aftermarket professionals and auto enthusiasts like Chip Foose who have trusted WD-40 Multi-Use Product to get the job done in their shops and garages,” said Tim Lesmeister, vice president of marketing at WD-40 Company. “We’re proud to partner with Chip and others, the best in the business, to build something that will support such a great cause.”
“I've used WD-40 Multi-Use Product for as long as I can remember and continue to use it everyday in my shop, so when WD-40 Company asked me to help design and build their charity vehicle, I jumped at the chance,” said Foose. “A lot of hard work went into making this custom 2012 Dodge Challenger SRT8 unique, and I hope it turns heads and raises a lot of money for these two very deserving charities.”
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