story and photos by John B.
This year was the 40th anniversary of the Canadian International Auto Show in Toronto, Ontario. Chrysler was in their “signature” location in the North building of the Metro Toronto Convention Centre, and it was one of the biggest displays of the show. In years past, they have hung a Viper above the double escalators that bring people up to the show floor.
As you come up the escalators to the show floor there is a Jeep Wrangler, Dart Rallye, Chrysler 300 and a Ram 1500. Each of them is advertising a sales achievement, the fuel efficiency, or an award for the vehicle.
The SRT Viper was on display, as well as a 300 SRT8, and a customized Charger SRT8 with a 426 Hemi. The new Grand Cherokee SRT was also there, and open for the public to sit inside, unlike the 300 and Charger.
Every model of the Chrysler lineup was there, a 200, a 200 S Convertible, a 300, as well as a Glacier 300, the 300 SRT8 and a Town & Country.
The Dodge brand had every model on display as well. There were several Dodge Darts, one GT in a matte dark grey colour, a white Rallye with a custom Mopar interior, and two red Rallye models as well. There were two Chargers, a Charger Daytona and the custom Charger SRT8 with a 426 Hemi. There was also a Journey R/T, a Grand Caravan Crew and R/T, a Durango, a Challenger BlackTop and an Avenger BlackTop.
There were several Ram 1500 and Heavy Duty models, including a “Ram Runner” with the fibreglass fenders, on display. There was no Ram C/V or the new ProMaster van.
Every Jeep model was there, except for the Jeep Liberty, possibly because of the impending Liberty-replacement that will be shown soon. There were a couple new Grand Cherokees there, including a new Grand Cherokee SRT.
Fiat had a display as well, with a 500, the Targa 500, and a 500L. Fiat also had a small “boutique” with accessories on display.
The entire Chrysler display had a bright, airy feeling thanks to the white ceiling and floor, and it was easy to navigate the display, and it never felt cramped, like other manufacturer displays have felt in the past.
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