All About Allpar
What is Allpar?
Allpar is a Web site set for Dodge, Chrysler, Plymouth, and Jeep (and other Chrysler-related companies and brands) owners and enthusiasts. Content has been contributed by a large variety of people (see some contributors).
The site started out in late 1994, under a generic domain name. The site moved from host to host until 1998, when the allpar.com name was finally purchased and established. Whether Allpar is in its 20th or its 15th year (in 2014), is a question.
Allpar has information on a huge variety of vehicles, and is not prejudiced towards any particular type of car. There's a section for offshore-only Mopars, one for squad cars and other fleets, another for racing, etc. Allpar goes back to the pre-Chrysler days and forward to 2016 and beyond. We get between 800,000 and 1,000,000 visitors per month.
Allpar would not be anything close to what it is today, were it not for a dedicated group of people who wrote with encouragement, tech tips, and photos, who corrected mistakes and added detail, and who spread the word.
Allpar in print
- Ray Wert featured a segment on Allpar in his New York Times story on automotive web sites.
- Hemmings Motor News did a profile on Allpar in January 2010.
- Business Week and the Rockford Register Star interviewed webmaster David Zatz in 2007 on the Chrysler sale. The Star came back for another quote in 2011 on the Hornet.
- Automobile credited Allpar in their December 2007 feature on the L’il Red Express Truck. Allpar was quoted as a source by the Toledo Blade, Automotive News, Fox News online, and Detroit Free Press (such as this).
- The official Chrysler blog and CNN Money have featured the 200,000 Mile Club.
- A chain of Canadian newspapers including the Windsor Star used our material in print (though without credit) and on-line.
- Allpar’s editor was interviewed by USA Today, the Detroit News, the New York Times, and the U.K.’s Daily Telegraph (as the webmaster of ptcruizer.com)
- Mopar Now! featured the world's quickest SOHC Neon — which boasted an allpar.com logo, thanks to Howell Automotive.
- At various times in the mid-2000s, Chrysler’s owner magazines quoted from or mentioned allpar.com.
- Allpar’s original site (not named Allpar yet) was listed in the original “List of Useless Sites” in 1993 or 1994.
- That's in addition to the auto blogs (e.g. Jalopnik, Autoblog, and TorqueNews) quoting back and forth...
- Publisher: David Zatz, Ph.D.
- Head of Development: Katherine H. Zatz, Ed.D.
- News Co-Editor: William Cawthon
- Forum Master: Jim Choate
- Contributor bios • Our fledgling style sheet
The History of Allpar
Allpar was started in late 1993 or 1994 at www.mordor.com/valiant, later moving to cyberwar.com/~valiant/, first seeing life as "Valiant's car pages" and focusing on the Valiant. The Sundance was soon added, since I owned one; then other models joined in, and other people started to write. Around that time, I also started the rec.autos.makers.chrysler newsgroup and FAQ, which are both still around.
There are still traces of the original site on the Internet, including an article on “What’s New With NSCA Mosaic: September 1995,” and a December 1994 email, a January 1995 e-mail message, and a few links I'll apparently never be able to get updated.
From (the now-dead) mordor.com/valiant (peak: 5,000 visitors/month), the site moved to cyberwar.com/~valiant/ and then to z.simplenet.com/cc/. After this last move, I started a search for good web site names, because I never wanted to write to hundreds of people to update a link again. It had to start with an “A” because this was the age of the alphabetical Internet directory. We cleared “allpar” with Chrysler’s legal department around a year later.
Allpar caught the last bits of the Internet bubble, bringing in enough advertising for me to take two days a week off from work and still pay the bills. Then the advertising market fell to pieces, popup ads were everywhere, and DoubleClick started running ads that installed spyware on users’ computers, which meant we had to drop them or watch them like hawks. It looked like the end for a three-days-on-Allpar-and-two-on-my-career schedule. Then Google rode in to the rescue.
Goto.com started the business of auctioning ad placement on independent web sites in the mid-1990s; buyers paid at least five cents per click (many paid over a dollar per click), but webmasters were paid one penny per click... until they chose to pay nothing at all.
Google, in the days when they took “don’t be evil” seriously, started up with a revenue share of 60% to the webmasters, 40% to Google. That allowed us to drop those horrible popup ads that everyone hated, let me take more time off from “work,” and paid pay for a dedicated server (somewhat more necessary as our readership hits a million viewers per month), and help others to take time off work and join in.
I actively invite people to participate and add material; there's no way I could have written the thousands of pages currently up on the site. I'm happy to edit and learn.
Allpar is not owned or affiliated with Chrysler or its Mopar Parts division, and stands for "A Layman's List of Practical Auto Resources."
Allpar does not endorse any product or service. Most information has been sent in by our viewers; other information is from books, magazines, newspapers, and press releases. Any technical tips, performance hints, etc. are taken at the user's risk.
Here are some of the awards we’ve won (these are the better ones - the “awards” phase of the Internet lasted from 1995 to about 1999.) Some of these used to be big deals - like Point, LookSmart, and Argus. Only one remains in existence and is still a big deal - the Open Directory. As far as we know, the others are all dead, though I could be wrong. (Note: most of the award logos were dropped from this page due to their total irrelevance.)
We use a Mac to create the site, and always have - starting with a Mac Plus (4 MB of RAM and 40 MB of hard drive space with an 8 MHz processor, booting into a graphic user interface in around five seconds). After the Mac Plus, we used a Quadra 605 (LC 475), beige G3, (used) dual G4, and finally the current first-generation Mac Pro.