Chrysler Corporation, GM, and Ford: USA 1969 MSRP Prices

These are the MSRP prices (manufacturers’ suggested retail prices) for each domestic car sold in the United States at the start of the 1969 model year. They include Federal excise taxes.

Compact cars (six-cylinder unless otherwise noted)

Doors4242--
TypeSedanSedan/CoupeHardtopHardtopConv.Wagon
Rambler$2,076$1,998    
Rambler 440$2,218    $2,478
Corvair 500   $2,242  
Falcon$2,316$2,266   $2,643
Nova$2,329$2,299    
Valiant 100$2,337$2,290    
Rambler Rogue   $2,296  
Dart Swinger   $2,383  
Dart$2,396     
Falcon Futura$2,481$2,441   $2,754
Valiant Signet$2,483$2,436    
Corvair Monza   $2,506$2,625 
Dart Custom$2,533  $2,560  
Futura Sport Coupe $2,581    
Dart GT   $2,655$2,848 
Dart Swinger 340 (V8)   $2,819  
Dart GTS (V8)   $3,209$3,402 

Notes: Four cylinder Novas were $78 less than six cylinders. V8 engines were $90 on Nova and Futura, $111 on Dart and Valiant, $115 on Falcon sedans, $116 on Rambler.

Intermediate cars (midsize cars)

First, the six-cylinder cars. One could upgrade to a V8 for an extra fee — $90 on Belvedere, Chevelle, and Fairlane; $98 on Rebel; $100 on Ambassador; $105 on Ambassador DPL; and around $111-$112 on F-85, Montego, Special, and Tempest. Air conditioning was standard on Ambassador. .

Doors4242--
TypeSedanSedan/CoupeHardtopHardtopConv.Wagon
Ambassador DPL*$3,165--$3,182-$3,504
Ambassador*$2,914-----
Belvedere$2,531$2,492---$2,862
Belvedere Satellite$2,618--$2,642$2,858$2,980
Chevelle 300 Deluxe$2,471$2,441-$2,504--
Chevelle Concours-----$2,914
Chevelle Greenbrier-----$2,762
Chevelle Malibu$2,550-$2,655$2,584$2,783-
Chevelle Nomad-----$2,651
Comet---$2,515--
Coronet 440$2,653$2,613-$2,675-$3,016
Coronet Deluxe$2,572$2,537---$2,905
F-85-$2,544----
F-85 Cutlass$2,705$2,664$2,836$2,728$2,981$3,038
Fairlane$2,471--$2,482-$2,824
Fairlane 500$2,551--$2,609$2,834$2,934
Fairlane 500 Fastback---$2,584--
Fairlane Torino$2,716--$2,737-$3,090
Montego$2,539--$2,588--
Montego MX$2,701--$2,719$2,979$2,962
Montego MX Brougham$2,792--$2,810--
Rebel$2,484--$2,496-$2,817
Rebel SST$2,584--$2,598-$2,947
Special Deluxe$2,596$2,545----
Special Skylark$2,698--$2,719--
Tempest$2,540$2,493----
Tempest Custom$2,634$2,586$2,760$2,646$2,871$2,939
Tempest LeMans-$2,756$2,948$2,818$3,047$3,181

And the V8 models:

Doors4242--
TypeSedanSedan/CoupeHardtopHardtopConv.Wagon
Ambassador SST V-8*$3,605--$3,622-$3,998
Belvedere GTX V-8**---$3,399$3,618-
Belvedere Road Runner V-8-$2,928-$3,066$3,296-
Chevelle Concours Estate V-8-----$3,136
Coronet 500 V-8$2,946--$2,912$3,052$3,263
Coronet R/T V-8**---$3,425$3,643-
Coronet Suber Bee V-8-$3,059-$3,121--
Cutlass Supreme V-8$2,921-$3,094$3,019--
Cyclone CJ V-8---$3,207--
Cyclone V-8---$2,754--
F-85 4-4-2 V-8-$3,124-$3,187$3,378-
F-85 Vista Cruiser V-8-----$3,440
Fairlane Cobra Fastback V-8---$3,183--
Fairlane Cobra V-8---$3,208--
Skylark Custom V-8$2,961-$3,134$2,992$3,135-
Special Deluxe V-8-----$3,075
Special GS-350 V-8---$2,963--
Special GS-400 V-8---$3,164$3,308-
Special Sport Wagon V-8-----$3,448
Sport Satellite V-8$2,894--$2,866$3,064$3,224
Tempest GTO V-8---$3,139$3,365-
Torino Fastback V-8---$2,823--
Torino GT V-8---$2,848$3,073-

Air conditioning was standard on Ambassador. An automatic transmission was standard on Ambassador SST, Belvedere GTX, and Coronet R/T.

Standard (full) sized 1969 car prices in table form

Doors4242--
TypeSedanSedan/CoupeHardtopHardtopConv.Wagon
Buick LeSabre Custom V-83,293....3,4333,3693,562....
Buick LeSabre V-83,199....3,3393,281........
Buick Wildcat Custom V-8........3,8493,8003,931....
Buick Wildcat V-83,474....3,6343,579........
Chevrolet Bel Air 62,7702,728................
Chevrolet Biscayne 6$2,670 $2,628 ................
Chevrolet Brookwood 6....................$3,047
Chevrolet Caprice V-8........3,3293,277........
Chevrolet Impala 62,894....$2,964 $2,910 ........
Chevrolet Impala Custom V-8............3,068........
Chevrolet Impala V-82,999....3,0693,0163,244....
Chevrolet Kingswood Estate V-8.....................3,548
Chevrolet Kingswood V-8....................3,335
Chevrolet Townsman 6....................3,110
Chrysler 300 V-8*........4,1664,0874,433....
Chrysler Newport Custom V-83,563....3,7133,635........
Chrysler Newport V-83,397....3,5323,4683,806....
Dodge Monaco V-83,435....3,5743,511....3,900
Dodge Polara 500 V-8............3,2973,559....
Dodge Polara V-83,078....3,1713,1003,3603,505
Ford Country Sedan 6....................3,257
Ford Country Sedan V-8....................3,362
Ford Country Squire V-8....................3,644
Ford Custom 500 62,7732,731................
Ford Custom 500 Ranch Wagon 6....................3,138
Ford Custom 62,6742,632................
Ford Galaxie 500 62,897....2,9662,965$3,142 ....
Ford Galaxie 500 Fastback 6............2,913........
Ford Galaxie 500 Fastback V-8............3,018........
Ford Galaxie 500 V-83,002....3,0713,0703,247....
Ford LTD V-83,192....3,2613,234........
Ford Ranch Wagon 6....................3,074
Ford XL 6............3,0523,280....
Ford XL V-8............3,1573,385....
Mercury Colony Park V-8 ....................3,878
Mercury Marquis Brougham V-8*4,112....4,2454,174........
Mercury Marquis V-8*3,840....3,9733,9024,107....
Mercury Monterey Custom V-83,360....3,5163,442....3,740
Mercury Monterey V-83,141....3,2963,2203,5233,519
Olds Mobile Delta 88 V-83,205....3,3363,2603,573....
Olds Mobile Delta Custom V-83,415....3,5833,508........
Oldsmobile Delta Royale V-8............3,819........
Pantiac Executive V-83,377....3,5083,439....3,855
Plymouth Custom Suburban V-8....................3,419
Plymouth Fury 62,7272,684................
Plymouth Fury II 62,8242,796................
Plymouth Fury III 62,962........2,983........
Plymouth Fury III V-83,067....3,1383,0883,307....
Plymouth Sport Fury V-8............3,2663,485....
Plymouth Sport Suburban V-8....................3,634
Plymouth Suburban 6....................3,214
Plymouth VIP V-8........3,4163,365........
Pontiac Bonneville V-83,609....3,7393,6713,879....
Pontiac Catalina V-83,073....3,2273,1573,4593,502

(Automatic transmission, power steering and power brakes are standard equipment on the following.)
Doors4242--
TypeSedanSedan/CoupeHardtopHardtopConv.Wagon
Buick Electro 225 V-84,284....4,4144,305........
Buick Electro 225 V-84,284....4,4144,305........
Buick Electro Custom V-84,499....4,5934,4844,625....
Buick Electro Custom V-84,499....4,5934,4844,625....
Buick LeSabre Custom V-83,293....3,4333,3693,562....
Buick LeSabre V-83,199....3,3393,281........
Buick Wildcat Custom V-8........3,8493,8003,931....
Buick Wildcat V-83,474....3,6343,579........
Cadillac 60 Special v-86,761....................
Cadillac 60 Special v-86,761....................
Cadillac 75 V-8**10,823....................
Cadillac Brougham V-87,092....................
Cadillac Brougham V-87,092....................
Cadillac Calais V-8........5,6425,466........
Cadillac Calais V-8........5,6425,466........
Cadillac de Ville V-85,936....5,9365,7035,887....
Cadillac de Ville V-85,936....5,9365,7035,887....
Cadillac Limousinc V-8**10,961....................
Chevrolet Caprice V-8........3,3293,277........
Chevrolet Impala Custom V-8............3,068........
Chevrolet Impala V-82,999....3,0693,0163,244....
Chevrolet Kingswood Estate V-8.....................3,548
Chevrolet Kingswood V-8....................3,335
Chrysler 300 V-8*........4,1664,0874,433....
Chrysler New Yorker V-84,470....4,5984,522........
Chrysler New Yorker V-84,470....4,5984,522........
Chrysler Newport Custom V-83,563....3,7133,635........
Chrysler Newport V-83,397....3,5323,4683,806....
Chrysler Town amd Country V-8.....................44,566
Chrysler Town and Country V-8.....................4,566
Dodge Monaco V-83,435....3,5743,511....3,900
Dodge Polara 500 V-8............3,2973,559....
Dodge Polara V-83,078....3,1713,1003,3603,505
Ford Country Sedan 6....................3,257
Ford Country Sedan V-8....................3,362
Ford Country Squire V-8....................3,644
Ford Galaxie 500 62,897....2,9662,965$3,142 ....
Ford Galaxie 500 Fastback 6............2,913........
Ford Galaxie 500 Fastback V-8............3,018........
Ford Galaxie 500 V-83,002....3,0713,0703,247....
Ford LTD V-83,192....3,2613,234........
Ford XL 6............3,0523,280....
Ford XL V-8............3,1573,385....
Imperial Crown V-85,753....5,7535,575........
Imperial Crown V-85,753....5,7535,575........
Imperial LeBaron V-8........6,1145,881........
Imperial LeBaron V-8........6,1145,881........
Lincoln Continental V-86,046........5,813........
Lincoln Continental V-86,046........5,813........
Mercury Colony Park V-8 ....................3,878
Mercury Marquis Brougham V-8*4,112....4,2454,174........
Mercury Marquis V-8*3,840....3,9733,9024,107....
Mercury Monterey Custom V-83,360....3,5163,442....3,740
Mercury Monterey V-83,141....3,2963,2203,5233,519
Olds Mobile Delta 88 V-83,205....3,3363,2603,573....
Olds Mobile Delta Custom V-83,415....3,5833,508........
Oldsmobile 98 Luxury V-84,581....4,675............
Oldsmobile 98 Luxury V-84,581....4,675............
Oldsmobile 98 V-84,238....4,5064,4444,702....
Oldsmobile Delta Royale V-8............3,819........
Pantiac Executive V-83,377....3,5083,439....3,855
Plymouth Custom Suburban V-8....................3,419
Plymouth Fury III 62,962........2,983........
Plymouth Fury III V-83,067....3,1383,0883,307....
Plymouth Sport Fury V-8............3,2663,485....
Plymouth Sport Suburban V-8....................3,634
Plymouth VIP V-8........3,4163,365........
Pontiac Bonneville V-83,609....3,7393,6713,879....
Pontiac Catalina V-83,073....3,2273,1573,4593,502

Where six-cylinder prices are listed, add $105 for V-8s on Ford and Plymouth; add $106 on Chevrolet.

Automatic transmission was standard on Chrysler 300 and Mercury Marquis. Air conditioning was standard on Cadillac 75.

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