Dodge / Ram
A new model topped the Ram pickup series, starting in 2012: the Ram Laramie Limited. With full-leather seating, piano-black interior trim, and understated exterior badging, the Laramie Limited is to be a luxury alternative to the southwestern-themed Ram Laramie Longhorn edition.
Ram CEO Fred Diaz said, “Laramie Limited is designed to meet the high expectations of affluent pickup truck buyers looking to combine capability with elegance. The launch of the Ram Laramie Longhorn edition gave us a boost in the ultra-premium pickup segment and exceeded our expectations. Ram Laramie Limited offers customers an even wider selection of luxury models. We expect a lot of interest in the Laramie Limited.
“The Ram Laramie Limited customer is going to be involved in some sort of motor-sport activity. Whether they’re towing a ski boat, a race-car hauler, motorcycles or snowmobiles, they’re looking for comfort and class and an expressive way to carry their crew and their gear.”
Exterior highlights: Body-color front fascia with fog lamps and a matching, painted rear bumper (except Ram Laramie Limited 2500 and 3500 in white and silver, which get chrome front and rear bumpers). The chrome grille surrounds billet inserts from the Ram Sport. Chrome accents include body-side molding, mirrors, door handles, and tubular side steps. Engine and Ram model line badges are deleted; tailgate badging includes the chrome Ram’s Head logo and a small italicized block-letter “Limited.”
Ram 1500 Laramie Limited uses 20 inches forged aluminum wheels, with painted silver pockets. Heavy Duty models have 17-inch fully polished aluminum wheels.
Ram 1500 Laramie Limited colors are black, bright silver metallic, white, deep cherry red pearl, mineral gray metallic, and true blue. Ram 2500 and 3500 Laramie Limited Rams are available in black, bright silver metallic, white, and mineral gray metallic.
Interior highlights: Dark slate Natura Plus leather seats and engraved details. Contrasting medium graystone leather piping set off by medium graystone deck-seam stitching. The double-stacked center console is topped with a soft, double French-stitched full-leather lid. Leather-wrapped steering wheel and shifter -- console mounted on 1500, column mounted on 2500 and 3500 Heavy Duty models. Accent medium graystone X-stitch detailing. Door trim front and rear also is wrapped in premium leather. Leather armrest uppers are further accented with the same dual French stitch used on the center console lid and instrument panel.
The center stack is trimmed in high-gloss black with silver side bezels and chrome vent rings. Piano-black finishes also are used in the door panels with chrome.
Ram Laramie Limited’s gauge cluster is accented with pad-print chrome rings and imprinted with “Designed in Detroit.” Gauge needles are finished in liquid graphite. A glovebox spear with pinstriped details and black and chrome “Limited” badge complete the dash.
There's remote LED lighting at the inside door handles and a full-length light that illuminates the truck’s multi-function lower map pockets, front and rear. Beneath the dash is muted foot-well lighting.
Premium berber carpet floor mats with medium graystone accent stitching. Rear flap-closure seatback map pockets with modern chrome Ram-lettered detailed metal buckles also are unique to Ram Laramie Limited. For entry and exit, brushed-silver Ram-branded door sill plates resist scuffs and add visual appeal.
Ram Laramie Limited also is equipped with a navigational radio, remote start, back-up camera, power adjustable pedals with memory, heated steering wheel, front ventilated and heated seats and rear heated seats.
Ram Laramie Limited was available starting in second-quarter 2012 on the 1500 (1/2-ton), 2500 HD (3/4-ton), and 3500 HD single- and dual-rear-wheel (1-ton) in Crew Cab and Mega Cab, regardless of wheelbase or 4x4/RWD choices.
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