Plymouth concept car, 1954
DeSoto wagon, 1957-59
* This was to be used for the Valiant until just before its introduction, when it was suddenly discovered that Ford was about to use it...apparently Chrysler had not protected the name.
Know of any others? Pass them along! Want to read about the damages of “the name game”?
Then, of course, there's the other way around...though at least Chrysler generally only stole names from automakers who were no longer in business, such as Studebaker and Packard!
Note: when CC bought AMC, they got (and used) the Spirit. The Fifth Avenue name was also taken from DeSoto after that brand was ended and used on Chryslers. I had thought that the Concord name was taken from the AMC Concorde, but "Sparky" told me that there was a Plymouth Concord in 1951-52. In addition, when Maxwell (which was to become Chrysler) bought the remains of Stoddard-Dayton, they got the circa-1911 name Savoy which ended up with Plymouth.
Chrysler Corporation had a period of stealing names from hotels. Some of the casualties:
Eagle was first used by Willys. AMC got it when they bought Jeep, CC when they bought AMC. Mike wrote about the Edsel/Eagle parallels:
Ryan Connell pointed out: "did you realize how many Chrysler names have been used as starships on Star Trek? Aries, Avenger, Challenger, Concorde, Conquest, Cordoba, Dakota, Horizon, Intrepid, Reliant, Saratoga, Talon, Valiant, and Voyager, at least. Other makes don't have nearly as many."
Dennis Menefee noted that Star Trek ships were generally named after famous naval ships or star systems (Aries) ... maybe Chrysler took some names from ships, and maybe they borrowed some from Star Trek... or maybe both drew from the same sources.
Robert Johnson noted that the Chrysler Sebring hails from the earlier Plymouth Satellite Sebring.
Ed Ellers wrote: "'Lumina was considered by Ford for what became the Taurus." (Lumina was used by Chevrolet in the 1980s.)
Rod Miller pointed out that the Cranbrook and Kingswood could have been named after schools near Bloomington.
Thanks to Wayne Toy (Matador, Spirit, Concord), Mike Sealey (Phoenix, Sierra, Ranger, Explorer), George Yost (Solara), Jim Benjaminson (Rebel, Seville, Suburban, Fifth Avenue), Bryan Sharp (Super Sport), Rod Linnett (Holden Suburban, Australian Sierra), Sami Hugelshofer (Sierra, GTX), Stuart D. Somers (Edsel, 300), Christopher Krisocki (Challenger, Acclaim), Ed Ellers (Granada), Bob Neas (Premier), Shannon Stevenson (details on several counts and Magnum), Sparky (provided dates for many of these and clarified some that were unclear or incorrect), Frank Billington (Diplomat), Tom Cotrel (Dart, Eagle), NytWolf01 (Durango), J.R. Rodriguez Jr. (Magnum), Richard (Studebaker Suburban), Ingvar Hallstrom (Durango, Sebring), Vic Hughes (Colt, Premier, Lancer), Paul and Vivian Novak (Crosley Super Sport), Mike Fettes (Demon), Aussie Dave Somer (Liberty), and Ken Westmoreland (Ranger, Acclaim).
Thomas Beckman wrote: Studebaker used "Land Cruiser" as a body style in 1934, 1935, 1941, and 1942, and as a separate model from 1947 to (at least) 1953. Toyota picked up the "Land Cruiser" name in the 1950s. Studebaker then used "Cruiser" as a model from 1961 - 1966. Chrysler's "PT Cruiser" seems to have made more impact than the combination of all of those.
Phil Bruce and Ken Westmoreland noted that the Laser was made by Ford in the Asia-Pacific region and other markets for rebadged Mazda 323s in the 1980s and early 90s. The car was also sold as the Ford Meteor and Mercury Capris. In in an old plant in Homebush (near the Olympic stadium). The Laser name continues on rebadged Mazdas (sold until recently as the Ford Escort and Mercury Tracer in the US). The switch in the US from Ford Escort to Laser/Mazda 323, sans name change, occured in 1990. The 'Laser' name was also used on some Ford Sierras in the UK and Ireland around 1985-86.
Ray Jones wrote: The Ford F100 and F150 also used the Ranger name before using it on the small pickup.
Keith Summers wrote that the name Durango had been applied to a Mercury Ranchero-type vehicle in 1979, but that only around four were made. They seem to have been an aftermarket custom job.
"Bob" pointed out that Mitsubishi used Chrysler names after purchasing Chrysler's Australian facilities; they might have gained trademark rights along with the facilities.
* Shannon wrote: Reliant "has been in receivership a few times in the mid-1990s, [but] it does currently build the 3 wheeled Reliant Robin, small coupes and has contracts to import vehicles from India to the UK."
Hugh Potter wrote: "Renault (in the UK at least) on several of their models use the R/T as a high level option package, even the emblem they use is very similar if not the same ! I have also noticed Challenger, Aspen and Magnum on Renault cars, I guess this link is due to the fact that Renault bought Chrysler Europe, I guess they kept the right to use the names at some point, also Renault had the Renault “Dodge” pickup trucks."
Bill Watson wrote: “The Chrysler Windsor just fit into the theme Chrysler was pushing the
time - royalty. Chrysler had the Royal, Crown and Imperial names, along
with the American status names, New Yorker and Saratoga (a hoity-toity
summer spot for the rich north of New York City). When the Windsor first
appeared for the 1939 model year it was actually called the Royal Windsor.
The family name of the Commonwealth's royal family is Windsor, and King
George V and Queen Elizabeth toured North America in 1939.”
Ram CEO Bob Hegbloom
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