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Dodge logo questions

by Bill Cawthon on

The recently posted image of a possible new Dodge badge (see JackRatchett’s “New Charger, logo rendering” on Allpar.com) is raising questions about use of the use, or lack of use, of new Dodge brandmarks on upcoming 2011 vehicles like the Challenger and Durango.

A quick check of filings at the U.S. Patent and Trademarks Office does not show a new filing for a Dodge trademark.

Thanks to the guys at Moparts.com for the photo of the Challenger and thanks to “Ed” for the tip!

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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