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New Charger, logo rendering

by David Zatz on

Based on reports in Allpar’s forums and other sources, JackRatchett has issued a new rendering of the 2011 Dodge Charger. The grille crosshairs are now expected to be black with chrome backing, an effect consistent with the Dodge Journey. The new Dodge logo will remain “badge shaped” for easier replacement of the Ram logo, but will have the DODGE letters over a crosshair background, repeating the grille shape in the logo and perhaps raising sales among evangelists.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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