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Chrysler registers Cuda trademark (updated)

Plymouth Cuda

Chrysler has registered the word “Cuda” as a trademark. The specific purpose is currently unknown, though the category is “passenger vehicles, their structural parts, trim and badges.”

The Plymouth Barracuda debuted in 1964 as a sporty Valiant variant. The Plymouth ‘Cuda was a high performance version of the Barracuda. In 1970, the Barracuda joined the new Dodge Challenger on a new platform, which reportedly was created by using aspects of the A (compact, e.g. Valiant) and B (midsized, e.g. Coronet) platforms. The Barracuda and longer-wheelbase Challenger were lauded for their looks, but many found their cornering to be clumsy compared with B-body cars like the Dodge Charger. Neither sold in anywhere near the projected levels, but now command high prices as used or restored cars.

Ralph Gilles has publicly stated that, due to high demand, Chrysler was looking into ways to bring the ‘Cuda back, but there could be backlash from the remaining Plymouth loyalists if it arrives as a Chrysler or a sub-model of the Challenger. The Plymouth brand was phased out for many years, culminating with its final end nearly ten years ago.

Additional: Bill Cawthon added,

Chrysler doesn’t need to license a scale model; models of the Cuda are available in almost every scale already. Chrysler might be registering the Cuda name to prevent it from being used by someone else. An individual attempted to register the Plymouth logo in 2008, though the filing was ultimately abandoned.

However, it should be noted that the Plymouth name is still a registered trademark of Chrysler LLC. It hasn’t yet been assigned to Chrysler Group, LLC. The registration number is 71316420. This doesn’t mean a future Cuda would necessarily be a Plymouth, just that it could be, as Chrysler still owns the marque.

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