Chrysler registers Cuda trademark (updated)

Plymouth Cuda

Chrysler has registered the word “Cuda” as a trademark. The specific purpose is currently unknown, though the category is “passenger vehicles, their structural parts, trim and badges.”

The Plymouth Barracuda debuted in 1964 as a sporty Valiant variant. The Plymouth ‘Cuda was a high performance version of the Barracuda. In 1970, the Barracuda joined the new Dodge Challenger on a new platform, which reportedly was created by using aspects of the A (compact, e.g. Valiant) and B (midsized, e.g. Coronet) platforms. The Barracuda and longer-wheelbase Challenger were lauded for their looks, but many found their cornering to be clumsy compared with B-body cars like the Dodge Charger. Neither sold in anywhere near the projected levels, but now command high prices as used or restored cars.

Ralph Gilles has publicly stated that, due to high demand, Chrysler was looking into ways to bring the ‘Cuda back, but there could be backlash from the remaining Plymouth loyalists if it arrives as a Chrysler or a sub-model of the Challenger. The Plymouth brand was phased out for many years, culminating with its final end nearly ten years ago.

Additional: Bill Cawthon added,

Chrysler doesn’t need to license a scale model; models of the Cuda are available in almost every scale already. Chrysler might be registering the Cuda name to prevent it from being used by someone else. An individual attempted to register the Plymouth logo in 2008, though the filing was ultimately abandoned.

However, it should be noted that the Plymouth name is still a registered trademark of Chrysler LLC. It hasn’t yet been assigned to Chrysler Group, LLC. The registration number is 71316420. This doesn’t mean a future Cuda would necessarily be a Plymouth, just that it could be, as Chrysler still owns the marque.

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Ram leading in van growth

With a nearly 47% year-over-year increase as of the end of September, Ram leads the market in commercial van sales.

Nine months into 2016, Ram has sold 39,214 ProMasters — 26,544 full-size ProMasters and 12,649 compact ProMaster Citys.

In September, monthly sales of Chevrolet and Ford vans fell, while Ram van deliveries were up more than 10%. The big ProMaster outsold every full-size van that didn’t wear a blue oval or a bow tie.

Read the full story: Ram leading in van growth  »

What’s behind the 2017 diesel delays?

2017 Ram and Jeep diesels are reportedly being delayed — but the same is true of diesel engines from nearly all automakers, as the EPA rushes to crack down on diesel emissions cheats.

So far, according to Automotive News’ groundbreaking report, only Jaguar and BMW have been given permission to sell diesels in the US. Others have to wait, pending testing clearance, thanks to Audi-Volkswagen cheats.

Read the full story: What’s behind the 2017 diesel delays?  »

Canadians get cheaper Pacificas

2017 Chrysler Pacifica minivans

Chrysler Canada is now selling a complete line of Pacifica minivans in Canada, with the base LX and Touring models added to Touring-L, Touring-L Plus, and Limited.

All 2017 Chrysler Pacificas are made in Canada at the award-winning Windsor Assembly Plant; the plant built 70% of all full-size minivans sold in Canada last year (including Caravan and Town & Country).

The LX lists for C$37,995,

Read the full story: Canadians get cheaper Pacificas  »

Ram Commercial’s relaunch

ram commercial video

Ram’s “Ram Commercial” division made its full public debut yesterday with a multidimensional ad campaign, four years after being established.

The campaign covers television, print, digital, video and social media. The first ad, “Time,” showed up on yesterday’s NFL game, showing the “surprise and delight” of small businesses with Ram vans. Print ads will appear in magazines including Forbes, Professional Builder, and Remodeling.

Read the full story: Ram Commercial’s relaunch  »

What do you think of the “Chief” blue? (updated)

Jeep is set to launch a new color, “Chief,” according to James Mooney — who backed up his assertion with an image from the Jeep brochure available on-line.

The color hasn’t hit the Build & Price system yet. It seems to hearken back to the popular bright blues of the 1970s and 1990s; we have also  seen a 1920s Chrysler in a slightly more aquamarine, but still factory,

Read the full story: What do you think of the “Chief” blue? (updated)  »

Ram leading in van growth

What’s behind the 2017 diesel delays?
2017 Chrysler Pacifica minivans
Canadians get cheaper Pacificas
ram commercial video
Ram Commercial’s relaunch

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