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Chrysler trademarks DMW, ProMaster, more

by David Zatz on

Chrysler has taken out a number of new trademarks, according to intellectual-property correspondent “Stratuscaster.” In the “motor vehicles, their structural parts, trim and badges” category, these include:

  • Detroit Motor Works
  • Wrangler Freedom Edition
  • 8 Mile
  • Crossroad
  • Chrysler 100

In addition, for their versions of Fiat vans, Chrysler has trademarked:

These may tempt pundits to start calling the vans “Prom-Master.” Ironically, Renault uses the “Master” name in Europe for its commercial vans that compete with the Ducato.

Finally, Chrysler filed for a trademark on Active Air, for an “engine variable air intake system.” While Chrysler has long used a variable air intake on some of its engines, the company has not publicized the system under any particular trade name.

David ZatzDavid Zatz is a long-time automotive writer, who founded Allpar in 1998 (based on a site he had begun in 1993-94). He has been quoted by the New York Times, Daily Telegraph, Detroit News, and USA Today. Allpar is his full-time career today; before that, he was a consultant, with a PhD in social and organizational psychology from Columbia University. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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