Advertising Age, one of the most widely read and influential publications among professional advertisers, has named Chrysler Group its "Market er of the Year" for 2012.

In a special section published today , Ad Age singles out Olivier Francois, Chief Marketing Officer for Chrysler and Fiat, for particular praise, saying the Paris-born executive has helped Chrysler achieve impressive results since emerging from bankruptcy in 2009.

Beginning with "The Things We Make, Make Us" for the Jeep Grand Cherokee and continuing through themes based on the "Born of Fire" and "Halftime in America" ads, Francois talked about his philosophy with Ad Age's Julie Harper

"Consumers, he said, are far more likely to be engaged by a good story than by a catalog of information or a list of features. Even so, he feels strongly that there is "zero contradiction between good storytelling and proudly speaking about the product.'"