The video screen behind the introduction of the Fiat 500e said “Stop Global Warming: Start Global Hotness” but that slogan might just as easily apply to the presentation of the new 500e, 500L, 500L Trekking and the Fiat 500 Abarth Cabriolet.
In an amusing, and somewhat risque, presentation, Olivier Francois, Chrysler’s award-winning head of communications and head of the Fiat brand, presented not only the vehicles themselves, but a series of short films one hopes will eventually make it to television.
Catrinel Menghia, the captivating Romanian supermodel in the original Abarth ad, returns in “Topless,” one of those “how did they do that?” ads featuring a Ms. Menghia, a bikini and a very interesting scorpion. Other shorts include an exciting day at a test track with the 500e, and three funny films featuring the 500L.
Beats the heck out of Mike Rowe and Tim Allen.
The entire presentation, including the short films, is available to view on the Chrysler Communications Facebook page.
All cars at Allpar • Trucks • Upcoming • Repairs • Reviews • Engines
All Mopar Car and Truck News
News Home •
Send a tipSubscribe
Meet the staff (link)
All cars at Allpar
Upcoming cars • Repairs
Reviews • Engines
Plant swap enables new Jeeps, Rams
What will Toluca make?
What if? Neon SRT
« Chrysler Museum closing
NYC Mopar Club schedules Holiday Party »
Staff details/contacts • Terms of Service • Information is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. • Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2016, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.