Baby-Viper: Gilles off the cuff

According to’s Toby Hagon, SRT chief Ralph Gilles hinted about creating a ”baby Viper.”  He quoted Gilles as saying:

“Going forward, of course, my dream is to continue making unique SRT products, something like a baby Viper or something like that.”

From there to actually believing that a baby Viper is being considered is a long leap, but one that Hagon was willing to make. While he admitted that “Gilles wouldn’t be drawn on the chances of a baby Viper or how it would come to life,” Hagon speculated on how a smaller, more efficient Viper could help with fuel economy targets (though Viper’s small production numbers are unlikely to harm Chrysler much), and tossed out the Alfa Romeo 4C and next-generation Mazda MX-5 roadster (which Alfa is working on) as possible platforms.
One could also speculate that the upcoming rear-wheel-drive mid-sized platform to be shared by Alfa Romeo and Dodge would be a good potential chassis, but in all likelihood a true “baby Viper” would require either its own custom designed chassis, or one borrowed from Ferrari.
It is also quite possible that Gilles was making a throwaway remark which has been thoroughly blown out of proportion. In past examples of the “echo chamber” nature of some reporting communities, remarks or speculation are picked up by other sources, and each time one or more provisio is dropped, until it reaches the eyes of a high-circulation print publication. Appearing in print — or on the web site of a print publication — often gives the rumor a level of authenticity it does not deserve, and since these publications usually do not credit “lesser” sources, or condescendingly refer to “blogs,” the writers who originated the story then gain confirmation. In the best case, the attention convinces the manufacturer to actually create the rumored object.
(Thanks, Seth Johnson / whfrat)
AMP version.

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Ram leading in van growth

With a nearly 47% year-over-year increase as of the end of September, Ram leads the market in commercial van sales.

Nine months into 2016, Ram has sold 39,214 ProMasters — 26,544 full-size ProMasters and 12,649 compact ProMaster Citys.

In September, monthly sales of Chevrolet and Ford vans fell, while Ram van deliveries were up more than 10%. The big ProMaster outsold every full-size van that didn’t wear a blue oval or a bow tie.

Read the full story: Ram leading in van growth  »

What’s behind the 2017 diesel delays?

2017 Ram and Jeep diesels are reportedly being delayed — but the same is true of diesel engines from nearly all automakers, as the EPA rushes to crack down on diesel emissions cheats.

So far, according to Automotive News’ groundbreaking report, only Jaguar and BMW have been given permission to sell diesels in the US. Others have to wait, pending testing clearance, thanks to Audi-Volkswagen cheats.

Read the full story: What’s behind the 2017 diesel delays?  »

Canadians get cheaper Pacificas

2017 Chrysler Pacifica minivans

Chrysler Canada is now selling a complete line of Pacifica minivans in Canada, with the base LX and Touring models added to Touring-L, Touring-L Plus, and Limited.

All 2017 Chrysler Pacificas are made in Canada at the award-winning Windsor Assembly Plant; the plant built 70% of all full-size minivans sold in Canada last year (including Caravan and Town & Country).

The LX lists for C$37,995,

Read the full story: Canadians get cheaper Pacificas  »

Ram Commercial’s relaunch

ram commercial video

Ram’s “Ram Commercial” division made its full public debut yesterday with a multidimensional ad campaign, four years after being established.

The campaign covers television, print, digital, video and social media. The first ad, “Time,” showed up on yesterday’s NFL game, showing the “surprise and delight” of small businesses with Ram vans. Print ads will appear in magazines including Forbes, Professional Builder, and Remodeling.

Read the full story: Ram Commercial’s relaunch  »

What do you think of the “Chief” blue? (updated)

Jeep is set to launch a new color, “Chief,” according to James Mooney — who backed up his assertion with an image from the Jeep brochure available on-line.

The color hasn’t hit the Build & Price system yet. It seems to hearken back to the popular bright blues of the 1970s and 1990s; we have also  seen a 1920s Chrysler in a slightly more aquamarine, but still factory,

Read the full story: What do you think of the “Chief” blue? (updated)  »

Ram leading in van growth

What’s behind the 2017 diesel delays?
2017 Chrysler Pacifica minivans
Canadians get cheaper Pacificas
ram commercial video
Ram Commercial’s relaunch

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