Chrysler performance: close to 2009 plan

According to Chrysler’s Five-Year Plan, Chrysler Group hopes to have 2.8 million units in annual sales by 2014. Chrysler ended 2012 with 2.2 million sales (just under 1.7 million in the US). Worldwide sales increased 18% from 2011, and U.S. sales increased by 21%.

Overall, Chrysler Group was just 206,000 vehicles below the plan for 2012, admirable performance given the economic issues in Europe.

Estimated 2012 Sales
(Five-Year Plan)
Actual 2012 Sales Difference
U.S. 1,800,000 1,652,000 – 148,000
Canada 200,000 244,000 + 44,000
Mexico 100,000 88,000 – 12,000
International 300,000 210,000 – 90,000
Chrysler Group Global Total 2,400,000 2,194,000 – 206,000

Sales by brand, in 2011 and 2012, were:

2011 Sales 2012 Sales Difference
Fiat 26,000 53,000 + 27,000
Ram 349,000 396,000 + 47,000
Chrysler 250,000 348,000 + 98,000
Dodge 638,000 695,000 + 57,000
Jeep 592,000 702,000 + 110,000

Financial numbers also improved, greatly exceeding or coming close to Five-Year Plan estimates. Chrysler’s net income last year was $183 million; for 2012 it increased to $1.7 billion. Revenue increased 20% over 2011 to about $66 billion.

Chrysler ended the year with $11.6 billion in cash and $2.2 billion in free cash flow. Because of the positive free cash flow, net industrial debt decreased from $2.9 billion in 2011 to $1 billion in 2012.

Estimated for 2012
(Five-Year Plan)
2012 Actual Difference
Net Revenue $57.5 billion $65.8 billion + $8.3 billion
Modified Operating Profit $3-3.5 billion $2.9 billion – $0.1-0.6 billion
Free Cash Flow $1 billion $2.2 billion + $1.2 billion

The modified EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) went up 15% compared to 2011 to $5.5 billion. Estimates for 2013 are:

Worldwide Vehicle Shipments 2.6-2.7 million
Net Revenue $72-75 billion
Modified Operating Profit $3.8 billion
Net Income $2.2 billion
Free Cash Flow ≥ $1 billion
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Ram leading in van growth

With a nearly 47% year-over-year increase as of the end of September, Ram leads the market in commercial van sales.

Nine months into 2016, Ram has sold 39,214 ProMasters — 26,544 full-size ProMasters and 12,649 compact ProMaster Citys.

In September, monthly sales of Chevrolet and Ford vans fell, while Ram van deliveries were up more than 10%. The big ProMaster outsold every full-size van that didn’t wear a blue oval or a bow tie.

Read the full story: Ram leading in van growth  »

What’s behind the 2017 diesel delays?

2017 Ram and Jeep diesels are reportedly being delayed — but the same is true of diesel engines from nearly all automakers, as the EPA rushes to crack down on diesel emissions cheats.

So far, according to Automotive News’ groundbreaking report, only Jaguar and BMW have been given permission to sell diesels in the US. Others have to wait, pending testing clearance, thanks to Audi-Volkswagen cheats.

Read the full story: What’s behind the 2017 diesel delays?  »

Canadians get cheaper Pacificas

2017 Chrysler Pacifica minivans

Chrysler Canada is now selling a complete line of Pacifica minivans in Canada, with the base LX and Touring models added to Touring-L, Touring-L Plus, and Limited.

All 2017 Chrysler Pacificas are made in Canada at the award-winning Windsor Assembly Plant; the plant built 70% of all full-size minivans sold in Canada last year (including Caravan and Town & Country).

The LX lists for C$37,995,

Read the full story: Canadians get cheaper Pacificas  »

Ram Commercial’s relaunch

ram commercial video

Ram’s “Ram Commercial” division made its full public debut yesterday with a multidimensional ad campaign, four years after being established.

The campaign covers television, print, digital, video and social media. The first ad, “Time,” showed up on yesterday’s NFL game, showing the “surprise and delight” of small businesses with Ram vans. Print ads will appear in magazines including Forbes, Professional Builder, and Remodeling.

Read the full story: Ram Commercial’s relaunch  »

What do you think of the “Chief” blue? (updated)

Jeep is set to launch a new color, “Chief,” according to James Mooney — who backed up his assertion with an image from the Jeep brochure available on-line.

The color hasn’t hit the Build & Price system yet. It seems to hearken back to the popular bright blues of the 1970s and 1990s; we have also  seen a 1920s Chrysler in a slightly more aquamarine, but still factory,

Read the full story: What do you think of the “Chief” blue? (updated)  »

Ram leading in van growth

What’s behind the 2017 diesel delays?
2017 Chrysler Pacifica minivans
Canadians get cheaper Pacificas
ram commercial video
Ram Commercial’s relaunch

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