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Chrysler performance: close to 2009 plan

According to Chrysler’s Five-Year Plan, Chrysler Group hopes to have 2.8 million units in annual sales by 2014. Chrysler ended 2012 with 2.2 million sales (just under 1.7 million in the US). Worldwide sales increased 18% from 2011, and U.S. sales increased by 21%.

Chrysler Toledo North Assembly Plant

Overall, Chrysler Group was just 206,000 vehicles below the plan for 2012, admirable performance given the economic issues in Europe.

Estimated 2012 Sales
(Five-Year Plan)
Actual 2012 Sales Difference
U.S. 1,800,000 1,652,000 – 148,000
Canada 200,000 244,000 + 44,000
Mexico 100,000 88,000 – 12,000
International 300,000 210,000 – 90,000
Chrysler Group Global Total 2,400,000 2,194,000 – 206,000

Sales by brand, in 2011 and 2012, were:

2011 Sales 2012 Sales Difference
Fiat 26,000 53,000 + 27,000
Ram 349,000 396,000 + 47,000
Chrysler 250,000 348,000 + 98,000
Dodge 638,000 695,000 + 57,000
Jeep 592,000 702,000 + 110,000

Financial numbers also improved, greatly exceeding or coming close to Five-Year Plan estimates. Chrysler’s net income last year was $183 million; for 2012 it increased to $1.7 billion. Revenue increased 20% over 2011 to about $66 billion.

Chrysler ended the year with $11.6 billion in cash and $2.2 billion in free cash flow. Because of the positive free cash flow, net industrial debt decreased from $2.9 billion in 2011 to $1 billion in 2012.

Estimated for 2012
(Five-Year Plan)
2012 Actual Difference
Net Revenue $57.5 billion $65.8 billion + $8.3 billion
Modified Operating Profit $3-3.5 billion $2.9 billion – $0.1-0.6 billion
Free Cash Flow $1 billion $2.2 billion + $1.2 billion

The modified EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) went up 15% compared to 2011 to $5.5 billion. Estimates for 2013 are:

Worldwide Vehicle Shipments 2.6-2.7 million
Net Revenue $72-75 billion
Modified Operating Profit $3.8 billion
Net Income $2.2 billion
Free Cash Flow ≥ $1 billion
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