Chrysler dithers on fleet cars

black 300C

Chrysler does not have any immediate plans to fill the limo-fleet void left by the outgoing Lincoln Town Car, according to brand CEO Saad Chebad. At the Detroit Auto Show last week, Chebad told Allpar:

Our fleet guys are looking into it. It’s always about volume and investment and whether that market now is shrinking. I’m not familiar with it, honestly, of what is happening in terms of market or share of the market from the town car days until today.

GM is producing the Cadillac XTS Professional for the fleets.  Chrysler briefly produced an extended wheelbase Chrysler 300C line, which failed to gain traction against the Town Car.

Tarek Mallah, general manager of New York’s Dial7  and a co-founding member of the Livery Roundtable, said there were around 22,000 livery vehicles in New York City alone, including 8,000 “black cars.” Livery vehicles are called by end users and are often used as “airport cars;” “black cars” are paid for by business accounts.

Mr. Mallah cited the Chrysler 300’s drawbacks as rear legroom, luggage space, and reputation, since “past exposures” were unsuccessful; it was used largely by less prestigious car services, and never took off. The 300’s rear seat area was not sufficiently “dressed up” in the past, either. The 300C may help the car’s chances, since it provides the smoother ride and lower cost (both operating and up-front) of the V6 while still providing a luxurious interior with rear seat “dress-up.”

The Lincoln MKT has had resistance from drivers, fleet owners, and the public; the Escalade it is too high off the ground, and has high operating costs. The MKS’s leg room is too short, according to Mallah. Aftermarket extended vehicles are one possibility (though not for the expensive MKS). There are new options, including hybrids, and car services may choose to look at crossovers such as the Highlander and other nontraditional, non-premium-branded vehicles.

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What do you think of the “Chief” blue?

Jeep is set to launch a new color, “Chief,” according to James Mooney — who backed up his assertion with an image from the Jeep brochure available on-line.

The color hasn’t hit the Build & Price system yet. It seems to hearken back to the popular bright blues of the 1990s, but without the metallic glitter; similar colors were also available in the 1970s, and we have seen a 1920s Chrysler in a slightly more aquamarine,

Read the full story: What do you think of the “Chief” blue?  »

Mopar pushes for authentic parts


Mopar has started a campaign to inform owners of their right to request authentic Mopar collision parts.  The “Right to Request” ad is on Mopar’s YouTube page and at

Dealers and body shops are being sent guidebooks that show the superior fit, finish, performance, safety, and warranty coverage of OEM Mopar products.

Ross McGinnis, Vice President of Parts Sales and Field Operations,

Read the full story: Mopar pushes for authentic parts  »

FCA inventory under control


FCA has gotten inventory levels under control in the US, according to Automotive News.  The company has 73 days of stock, versus GM’s 79 days and Ford’s 80 days. It’s above any major import’s inventory, but the wide range of pickups tends to swell American lots.

As the car market drops, dealers have 19,900 Chrysler 200s and 16,500 Darts on their lots;

Read the full story: FCA inventory under control  »

Rendering the Grand Cherokee

DarkSky envisioned a somewhat Range Rover-influenced 2018 Jeep Grand Cherokee, keeping roughly the same body shape but altering the front. This design makes the front end both more conventional and more aggressive, while separating it from the Cherokee and Compass alike.

This goes along, somewhat, with the photos recently seen on a Jeep display, assumed by many to be a Wagoneer. Once the size is corrected for,

Read the full story: Rendering the Grand Cherokee  »

Where are Wranglers sold?

2015 Jeep Wrangler Altitude

The Jeep Wrangler is an American staple, but it’s sold around the world. Recently, as part of a recall, FCA revealed the sales distribution of the 2016-17 Wrangler.

The great bulk of vehicles — 182,743 — were sold or distributed to the United States. Around 10% of those, 18,011, were in Canada. Accounting for around 20% of the Canadian number were 3,087 in Mexico. Finally, 20,948 were sold outside North America — a bit over 10%.

Read the full story: Where are Wranglers sold?  »

What do you think of the “Chief” blue?
Mopar pushes for authentic parts
FCA inventory under control

Rendering the Grand Cherokee

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