StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Chrysler relying less on fleet sales

by David Zatz on

Sergio Marchionne promised to wean Chrysler off its reliance on fleet sales, shortly after taking over leadership of the company. Despite increased commercial-vehicle sales, Chrysler finished 2012 with 74% of its U.S. sales going to retail buyers, rather than fleets, an improvement over 2011, when 72% of sales were retail.

retail-vs-fleet-sales

General Motors also sold 74% of its cars at retail, while Ford sold just 70% on the retail market. That makes Ford the fleet-queen leader for 2012.

Imports tend to have nearly all their sales in the retail market, though part of the difference may be having fewer truck sales. Nissan has the largest fleet share at 15% (85% retail), possibly partly due to the success of their commercial vans, but likely because of the Versa’s popularity in rental fleets (it combines a low price with a relatively large interior). Toyota was 90% retail, Honda 98%, and Hyundai-Kia 90%.

The fleet sales leader for the year in pure numbers was Ford, with 674,000 fleet sales, but GM was close behind, with 673,300. Chrysler came in at 429,000; Toyota was the next largest, with half that number.

Some fleet sales are desirable (many commercial truck sales, police cars, etc), while others are less so (near-cost sales to rental fleets). Increasing Chrysler’s retail share while reportedly increasing sales of police vehicles is likely an indication that the company has been getting more credibility among ordinary customers.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

[No ad here today]
china dodge
Who’s not buying FCA?
ZF nine speed 9
FCA to smooth out 9-speeds?

FCA in self-driving alliance

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.