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Chrysler sales rise 10% in December, 21% for the year

by David Zatz on

Chrysler US Sales for 2012Chrysler Group LLC today reported U.S. sales of 152,367 units, a 10% increase compared with sales in December 2011 (138,019 units), and the group’s best December sales since 2007. Every brand other than Jeep went up in December, compared with December 2011; Fiat’s 59% rise was the highest of any brand.

December was Chrysler’s 33rd consecutive month of year-over-year sales gains.

For 2012, Chrysler Group U.S. sales totaled 1,651,787 units, up 21% compared with 2011. The Each brand recorded significant gains, and Jeep’s 13% sales increase pushed its global sales to an all-time record. Seven Chrysler Group models set annual sales records in 2012.

Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales, wrote, “Looking back on 2012, we were again one of the fastest growing automakers in the country with total sales up 21%. We also recorded 33-consecutive months of year-over-year sales growth and our strongest annual sales in five years.”

Dart sales were up 36% month-over-month in December, the compact car’s best monthly sales performance since it went on sale in June.

Chrysler Group finished the month with a 72-days supply of inventory (426,664 units).

Model Dec 2012 Dec 2011
Change
2012 2011
Change
200 9,080 9,213 -1% 125,476 87,033 44%
Sebring 0 0 0 2,380 -100%
300 7,175 5,142 40% 70,747 36,285 95%
PT Cruiser 0 0 0 1,328 -100%
Town & Country 9,258 9,619 -4% 111,744 94,320 18%
CHRYSLER BRAND 25,513 23,974 6% 307,967 221,346 39%
Compass 3,131 4,255 -26% 40,235 47,709 -16%
Patriot 4,566 4,400 4% 62,010 54,647 13%
Wrangler 11,545 11,415 1% 141,669 122,460 16%
Liberty 3,508 6,161 -43% 75,483 66,684 13%
Grand Cherokee 17,121 17,346 -1% 154,734 127,744 21%
Commander 0 0 0 105 -100%
JEEP BRAND 39,871 43,577 -9% 474,131 419,349 13%
Caliber 31 1,417 -98% 10,176 35,049 -71%
Dart 6,105 0 New 25,303 0 New
Avenger 7,382 6,216 19% 96,890 64,023 51%
Charger 7,867 7,211 9% 82,592 70,089 18%
Challenger 3,942 3,284 20% 43,119 39,534 9%
Viper 0 36 -100% 20 197 -90%
Journey 7,688 4,710 63% 79,563 55,155 44%
Caravan 14,160 11,879 19% 141,468 110,862 28%
Nitro 0 1,989 -100% 3,269 24,434 -87%
Durango 5,216 4,806 9% 42,589 51,697 -18%
DODGE BRAND 52,391 41,548 26% 524,989 451,040 16%
Dakota 0 408 -100% 490 12,156 -96%
Ram P/U 30,211 26,013 16% 293,363 244,762 20%
Cargo Van 674 174 287% 7,075 692 New
RAM BRAND 30,885 26,595 16% 300,928 257,610 17%
FIAT BRAND 3,707 2,325 59% 43,772 19,769 121%
TOTAL CHRYSLER GROUP LLC 152,367 138,019 10% 1,651,787 1,369,114 21%
TOTAL CAR 45,289 34,844 30% 498,095 354,362 41%
TOTAL TRUCK 107,078 103,175 4% 1,153,692 1,014,755 14%

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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