Jeep, Ram Super Bowl ads gain applause

“Not gonna lie. That Jeep commercial made me cry.”

“If you didn’t see it, you need to!”

The buzz is up on the Internet: Chrysler Group has scored again. The two two-minute ads created for Super Bowl XLVII were hits, receiving positive responses from viewers and pundits alike.

“For the past two years, we have used the largest television viewing audience to highlight the pride, the resilience and the determination that form an integral part of the American character,” said Chrysler CEO Sergio Marchionne. “Both the Jeep and Ram Truck brand’s campaign videos express Chrysler Group’s commitment to America and to helping build a better future for this great country.”


The Jeep commercial, entitled “Whole Again” aired first. “Whole Again,” narrated by Oprah Winfrey and featuring visuals centered around American families waiting for their loved ones in the service to return. Chrysler calls it a “heartfelt letter” from the Jeep brand and American people to the service men and women of U.S. Military.

“It was an honor to lend my voice in support of those that serve us all,” said Winfrey.

The various Jeep vehicles glimpsed in the ad carry the markings of Operation S.A.F.E. Return, a charitable fund created by Jeep brand in cooperation with the USO to help returning military personnel with the transition to civilian life. Operation S.A.F.E. Return is funded in part by the donation of $250.00 from the sale of every 2013 Jeep Wrangler, Wrangler Unlimited and Patriot Freedom Edition vehicle.

“Whole Again” was created through Jeep brand’s partnership with GlobalHue of Detroit. If you missed it, the spot can be viewed at the Jeep website,, and on YouTube site at On the Jeep website, visitors can find information about how a post on Twitter can trigger a $1.00 donation to Operation S.A.F.E. Return.


The new Ram Truck spot, “Farmer,” was based on “So God Made a Farmer,” a tribute created in 1978 by the late Paul Harvey. It was part of a speech to a Future Farmers of America (FFA) convention and it was based on the Biblical account of the creation. In Harvey’s speech a caretaker was needed for the new world, so, on the eighth day, so the farmer appeared. The ad uses a recording of the legendary radio broadcaster reading his work.

Ram commissioned 10 noted photographers including National Geographic’s William Albert Allard and documentary photographer Kurt Markus to capture images of American farm life that were edited into a compelling visual.

The Ram brand has pledged up to $1 million to the National FFA Foundation based on the number of times the video is viewed.

“Farmer” was result of collaboration between Ram and the Richards Group of Dallas, Texas.

Watch both ads and see Michael Dickens’ commentary 

AMP version.

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Here are the SEMA-car sneak peeks

With the 2016 Specialty Equipment Market Association (SEMA) Show is drawing near, Mopar has started to show their usual teaser sketches of concepts to be displayed at the Las Vegas Convention Center on November 1-4.

Including Mopar-modified vehicles created especially for SEMA, fourteen FCA US vehicles will spread out over the 15,345-square-foot Mopar exhibit.

The annual Mopar press event will take place at its usual 4:26 p.m.

Read the full story: Here are the SEMA-car sneak peeks  »

CR and FCA quality


Many people regard Consumer Reports as the last word in car reliability, despite problems with CR’s methods and an attitude which leads to cease-and-desist letters for posting pages like this one.

The current guide was headlined by Buick’s rise to #3, but the secondary story was FCA brands anchoring the bottom, along with Tesla.

What happened?

FCA can counter CR with good scores in J.D.

Read the full story: CR and FCA quality  »

Envisioning the 2018 Jeep Cherokee

For the next Jeep Cherokee, Susan Rand and “DarkSky” considered what the phrase “a more traditional front that is still unique” might mean. Sources claimed that the body would remain essentially unchanged.

Since the “headlights below the DRLs” aspect of the current Cherokee is the most radical change from the norm, both renderings swap the two positions, putting the headlights up high, with integral DRLs, parking lights in a separate area,

Read the full story: Envisioning the 2018 Jeep Cherokee  »

Ram: King of Canadian trucks

Ram-Canadian Truck King

For the third time in a row, the Ram 1500 has been crowned the overall winner of the Canadian Truck King Challenge.

The tenth annual Canadian Truck King Challenge, run in Ontario but including seven judges from across Canada, includes real-world evaluations covering nearly 4,000 km, during which payload is tested up to 4,000 pounds, towing is tested up to 15,000 pounds, and off-road capability is assessed.

There were eleven pickups entered into the Canadian Truck King Challenge competition,

Read the full story: Ram: King of Canadian trucks  »

FCA profits shot up — driven by US


FCA’s adjusted operating profits shot up in the third quarter, with profits in North America rising from 6.7% of sales a year ago to 7.6% of sales. North America once again drove profits for FCA as a whole, but the Europe/Africa/Middle East region returned to profitability.

Net income went from a $420 million loss in the third quarter of 2015 to a net profit of roughly $660 million in this past quarter.  

Read the full story: FCA profits shot up — driven by US  »

Here are the SEMA-car sneak peeks
CR and FCA quality

Envisioning the 2018 Jeep Cherokee
Ram-Canadian Truck King
Ram: King of Canadian trucks

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