In the 2013 model year, Ram trucks are now designated as being the Ram brand, rather than Dodge, in the VIN. The change was made possible by changes in the VIN code structure; the manufacturer now has one slot, while the brand is in another along with the marketing name and other information.
For Chrysler, the fifth slot of the VIN holds the letter C(hrysler), D(odge), F(iat), J(eep), or R(am). SRT, while considered a brand, remains within C, D, or J.
Ram brand was separated from Dodge to emphasize the trucks’ commercial applications and to prepare for an onslaught of serious commercial vehicles, including vans adapted from Fiat designs. When the Cargo Van was moved from Dodge to Ram, numerous changes were made to make it more useful for businesses; the Ram Cargo Van has been increasing somewhat in popularity, though it has yet to come close to Transit Connect’s popularity.
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