Blacktop: illusory pricing?


Since the 1970s, at the latest, car manufacturers have made certain features or trim levels contingent on buying other options; a tow package might cost $100, but require an engine upgrade and heavy duty suspension first, confusing the final prices. Moving to the present, one Canadian salesman wrote to us:

The 2014 Grand Caravan has a Black Top Package for C$1,395.  Not bad. But now add the mandatory SXT Plus group for $1,500 and the mandatory BlueTooth group for $850, and the $1,925 DVD group, and the cost is C$5,670 plus tax for the Blacktop group. Our new training materials promote it at only $1,395 over the 29G (SXT).  In reality, it’s $5,670.

No wonder we have such a crappy reputation as sales people. The materials train us to be deceptive.  If I tell a customer the Blacktop is a $1,395 option, they believe it’s $1,395 more.  If you have to add other equipment to the option then it should be grouped and priced properly. Just make the group cost $5,670.

I believe this is a deceptive practice and should be stopped.  I have been selling cars for [xx] years, and while some things have changed, others are still in need of change.

Another salesman confirmed,

I can confirm this, it’s a bad idea, and we did not order any for that reason. The only thing that I can figure, is that is maybe they are going to do a package discount down the line. They did a similar thing with the Ultimate Family Value van; you need to choose the DVD and the U-Connect, but they gave you a discount of $775 on the window sticker and an extra $1,000 bonus cash.

The Build & Price system on Chrysler’s web sites does notify customers of such issues, but not everyone uses the system, not all options are always included, and newer vehicles are often not covered by the sites. They also have had a tendency to be buggy and unreliable in the recent past.

A Chrysler representative responded with the following statement:

Going on 30 years now, Chrysler has provided more Canadians with minivans than any other auto maker.  Over the years we have led the industry in product innovation and provided Canadians with the ‘ultimate people mover’ vehicle.  We continue to look for packages that suit the Canadian market place as well as providing special offers to ensure our consumers are receiving exceptional value.

In the salesperson example provided, there are assumptions applied to one of our 2014 specialty option packages, for which we have not yet launched any incentive offers.  To give you some perspective, in 2013, we have a minivan package called the Ultimate Family Value Package, which is a $4,975 option, including popular equipment like power second and third row windows, 17-inch aluminum wheels, 6.5-inch touch screen radio, rear backup camera, and second row overhead DVD.  Consumers received an additional $1,000 savings in bonus cash and $775 in no charge equipment (UConnect) on the purchase of this vehicle, that provides them with roughly $5,000 worth of equipment for only $3,200.  Packages like these, when combined with the added discounts, generate tremendous value for our consumers.  For our 2014 model year minivan, we are entering into our third year of these programs, and look forward to continuing this special option / incentive offers to provide the utmost value to Canadian consumers.

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How will Wrangler keep its tops “free”?

Jeep Wrangler roof slider system cloth

Even as the 2018 Jeep Wrangler grows ever-closer, sources are divided as to how the roof will be handled — though we are starting get some clarity.

The JT pickup, due in 2019, will almost certainly have a fixed roof with removable panels. As for the Wrangler, some believe it will have the setup shown in the  scale model below (whose front styling was rejected):

The model above has the same removable panels as the pickup,

Read the full story: How will Wrangler keep its tops “free”?  »

Here are the SEMA-car sneak peeks

With the 2016 Specialty Equipment Market Association (SEMA) Show is drawing near, Mopar has started to show their usual teaser sketches of concepts to be displayed at the Las Vegas Convention Center on November 1-4.

Including Mopar-modified vehicles created especially for SEMA, fourteen FCA US vehicles will spread out over the 15,345-square-foot Mopar exhibit.

The annual Mopar press event will take place at its usual 4:26 p.m.

Read the full story: Here are the SEMA-car sneak peeks  »

CR and FCA quality


Many people regard Consumer Reports as the last word in car reliability, despite problems with CR’s methods and an attitude which leads to cease-and-desist letters for posting pages like this one.

The current guide was headlined by Buick’s rise to #3, but the secondary story was FCA brands anchoring the bottom, along with Tesla.

What happened?

FCA can counter CR with good scores in J.D.

Read the full story: CR and FCA quality  »

Envisioning the 2018 Jeep Cherokee

For the next Jeep Cherokee, Susan Rand and “DarkSky” considered what the phrase “a more traditional front that is still unique” might mean. Sources claimed that the body would remain essentially unchanged.

Since the “headlights below the DRLs” aspect of the current Cherokee is the most radical change from the norm, both renderings swap the two positions, putting the headlights up high, with integral DRLs, parking lights in a separate area,

Read the full story: Envisioning the 2018 Jeep Cherokee  »

Ram: King of Canadian trucks

Ram-Canadian Truck King

For the third time in a row, the Ram 1500 has been crowned the overall winner of the Canadian Truck King Challenge.

The tenth annual Canadian Truck King Challenge, run in Ontario but including seven judges from across Canada, includes real-world evaluations covering nearly 4,000 km, during which payload is tested up to 4,000 pounds, towing is tested up to 15,000 pounds, and off-road capability is assessed.

There were eleven pickups entered into the Canadian Truck King Challenge competition,

Read the full story: Ram: King of Canadian trucks  »

Jeep Wrangler roof slider system cloth
How will Wrangler keep its tops “free”?

Here are the SEMA-car sneak peeks
CR and FCA quality

Envisioning the 2018 Jeep Cherokee

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