Allpar HomeMore NewsCarsTrucksUpcomingRepairsReviewsEngines

Behind the Ferrell ads

burgundyThe Associated Press ran a story on why Chrysler is running “Ron Burgundy” (Will Ferrell in his Anchorman role) ads for the Dodge Durango.

The main reason: Will Ferrell’s work was free.

Paramount Pictures is running Anchorman 2 in December, and offered Will Ferrell’s services as a pitch-man to gain attention for the movie. The original Anchorman ran in 2004, nearly a decade ago, and the producers may have thought that the public had forgotten the character.

As for Chrysler, with an advertising budget far lower than GM or Ford, every penny counts, and “free” is hard to turn down.

Will Ferrell was, according to Chrysler advertising chief Olivier Francois, the writer and producer of all the ads; they were supposed to make no more than six, but finished with no less than 70 ads. Some of the riskier ads are not going to be run on Chrysler’s sites (or television).

According to the article, Mr. Francois had never heard of the movie or character, but found that his staff was familiar with both. The ads have already had an impact, with some of them being replayed on daytime television, being discussed on various “morning shows” and radio programs, and gaining millions of hits on YouTube. Around a hundred comments have been posted on Allpar so far.  Thanks, “eastcoaster.”

AMP version.

[No ad here today]

Are Dodge Challenger Demon pics on Instagram?
jeep europe sales
Eurojeep ticked up in ’16

The Dodge Challenger Demon’s rear wheel

Inventory healthier… still bloated?

All Mopar Car and Truck News

Here’s a quick site map...

The cars.

The most popular pages

(More to come)



At Allpar


Sergio speaks, Detroit ’17

Chrysler Portal

Mopar in Detroit, 2017

2012-14 Laramie Limited: dignified luxury




Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.