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Mini-Jeep: 9 speeds, five modes

by David Zatz on

On December 23, an Allpar source wrote that the Jeepster — the presumed name for the upcoming mini-Jeep to be built in Italy — could be produced with the ZF nine-speed automatic transmission. In the January 2, 2014 edition of Quattroruote, that publication proclaimed that not only would the small crossover use the nine-speed, but it would also have Jeep’s five-position traction control.

The source who brought the article to our attention said that the high-end outfitting might be meant as part of a strategy to keep Jeep as a premium brand in Europe. Those interested in saving money and getting a vehicle of similar size without off-road capability can get a Fiat 500X.  Other observers have pointed out that the Jeep has a taller stance than the Fiat, with greater ground clearance.

This is not the first Jeep to be built outside the United States and imported in; under AMC, for some years, Jeep Wranglers were built in Canada but not the United States.

jeepster rendering

Given the costs of making vehicles durable in challenging terrain (particularly with regard to torsional stresses) and providing advanced traction control systems, some level of premium pricing is needed if Jeeps are to retain off-road credibility. It may have seemed logical to go the next step and equip the vehicles with higher-grade systems and trim throughout, raising the price more but also putting them into a more profitable category. Land Rover has charged a high premium for its vehicles in the United States, despite many years of having quality ratings far below Jeep; with production in high-quality, high-cost facilities (Melfi, for Jeepster), Jeep may be positioning itself as the Lexus of off-roaders, at least in Europe and India.

Production is still some time away, and 500X is likely to start up first.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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