Sergio: Wrangler and Alfa

Sergio Marchionne

“To redesign the Wrangler is the riskiest thing you could do… if you’re talking about stubstantially upgrading the Wrangler… yes.”  So said Chrysler CEO Sergio Marchionne at today’s “executive briefing,” webcast live from Cobo Hall in Detroit.

There have been debates over the knockdown windshield and removable door. “I don’t know how many people who own Wranglers have ever done that.” Still, Jeep can’t remove those attributes, even though the vehicle must be lightened and the powertrain must be updated. “You can update it, but you can’t change it.”

Full implementation is less than 24 months away. Volume is a problem, especially since the company has committed to not making Wranglers (for North America) outside of Toledo.

As for the Cherokee, Mr. Marchionne said they still needed a larger market share, but that he thought they could achieve it.

Mr. Marchionne also said he intended to build and sell a million Jeeps — when the company sold roughly 750,000 vehicles, total, during 2013. One of his primary goals over the next years is the internationalization of Jeep.

“There’s a brand new lineup of products coming out of Alfa Romeo that you will see in 2015.” These will be sold from Alfa Romeo dealerships.

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What do you think of the “Chief” blue?

Jeep is set to launch a new color, “Chief,” according to James Mooney — who backed up his assertion with an image from the Jeep brochure available on-line.

The color hasn’t hit the Build & Price system yet. It seems to hearken back to the popular bright blues of the 1990s, but without the metallic glitter; similar colors were also available in the 1970s, and we have seen a 1920s Chrysler in a slightly more aquamarine,

Read the full story: What do you think of the “Chief” blue?  »

Mopar pushes for authentic parts


Mopar has started a campaign to inform owners of their right to request authentic Mopar collision parts.  The “Right to Request” ad is on Mopar’s YouTube page and at

Dealers and body shops are being sent guidebooks that show the superior fit, finish, performance, safety, and warranty coverage of OEM Mopar products.

Ross McGinnis, Vice President of Parts Sales and Field Operations,

Read the full story: Mopar pushes for authentic parts  »

FCA inventory under control


FCA has gotten inventory levels under control in the US, according to Automotive News.  The company has 73 days of stock, versus GM’s 79 days and Ford’s 80 days. It’s above any major import’s inventory, but the wide range of pickups tends to swell American lots.

As the car market drops, dealers have 19,900 Chrysler 200s and 16,500 Darts on their lots;

Read the full story: FCA inventory under control  »

Rendering the Grand Cherokee

DarkSky envisioned a somewhat Range Rover-influenced 2018 Jeep Grand Cherokee, keeping roughly the same body shape but altering the front. This design makes the front end both more conventional and more aggressive, while separating it from the Cherokee and Compass alike.

This goes along, somewhat, with the photos recently seen on a Jeep display, assumed by many to be a Wagoneer. Once the size is corrected for,

Read the full story: Rendering the Grand Cherokee  »

Where are Wranglers sold?

2015 Jeep Wrangler Altitude

The Jeep Wrangler is an American staple, but it’s sold around the world. Recently, as part of a recall, FCA revealed the sales distribution of the 2016-17 Wrangler.

The great bulk of vehicles — 182,743 — were sold or distributed to the United States. Around 10% of those, 18,011, were in Canada. Accounting for around 20% of the Canadian number were 3,087 in Mexico. Finally, 20,948 were sold outside North America — a bit over 10%.

Read the full story: Where are Wranglers sold?  »

What do you think of the “Chief” blue?
Mopar pushes for authentic parts
FCA inventory under control

Rendering the Grand Cherokee

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