Correction: HellCat debut in May?

challengerSome months ago, the plans for the 2015 Dodge Challenger were thought to be clear, based on Ralph Gilles tweets: a reveal at the Southern California LX Club meet (which took place yesterday), then a public reveal at the New York Auto Show on April 16 or 17.

It now appears that the Challenger itself will be shown on April 16 or 17, with SRT chief Ralph Gilles pinpointing the public reveal of the HellCat engine as being two and a half months away.

All three large cars are to be refreshed during calendar-year 2014, for the 2015 model year. Reliable source oh2o wrote that the Challenger would come first, during the summer, followed by Charger and then 300/300C in December.

Of the three, Challenger is likely the one that needs refreshment the most, based on sales and competitive comparisons; it remains the sole large car without an eight-speed automatic, which dramatically increases the V6’s performance and highway mileage. Once the eight-speed is in place in Challenger, comparisons to Mustang and Camaro will come out much more favorably (especially since it is expected to replace the five-speed with the Hemi engines, as well.)  Charger and 300 are expected to drop the five-speed entirely, except perhaps for police use.

The spy shot of the 2015 Dodge Challenger above was taken late last week by reader Christopher Vest.

AMP version.

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Ram Commercial’s relaunch

ram commercial video

Ram’s “Ram Commercial” division made its full public debut yesterday with a multidimensional ad campaign, four years after being established.

The campaign covers television, print, digital, video and social media. The first ad, “Time,” showed up on yesterday’s NFL game, showing the “surprise and delight” of small businesses with Ram vans. Print ads will appear in magazines including Forbes, Professional Builder, and Remodeling.

Read the full story: Ram Commercial’s relaunch  »

What do you think of the “Chief” blue?

Jeep is set to launch a new color, “Chief,” according to James Mooney — who backed up his assertion with an image from the Jeep brochure available on-line.

The color hasn’t hit the Build & Price system yet. It seems to hearken back to the popular bright blues of the 1990s, but without the metallic glitter; similar colors were also available in the 1970s, and we have seen a 1920s Chrysler in a slightly more aquamarine,

Read the full story: What do you think of the “Chief” blue?  »

Mopar pushes for authentic parts


Mopar has started a campaign to inform owners of their right to request authentic Mopar collision parts.  The “Right to Request” ad is on Mopar’s YouTube page and at

Dealers and body shops are being sent guidebooks that show the superior fit, finish, performance, safety, and warranty coverage of OEM Mopar products.

Ross McGinnis, Vice President of Parts Sales and Field Operations,

Read the full story: Mopar pushes for authentic parts  »

FCA inventory under control


FCA has gotten inventory levels under control in the US, according to Automotive News.  The company has 73 days of stock, versus GM’s 79 days and Ford’s 80 days. It’s above any major import’s inventory, but the wide range of pickups tends to swell American lots.

As the car market drops, dealers have 19,900 Chrysler 200s and 16,500 Darts on their lots;

Read the full story: FCA inventory under control  »

Rendering the Grand Cherokee

DarkSky envisioned a somewhat Range Rover-influenced 2018 Jeep Grand Cherokee, keeping roughly the same body shape but altering the front. This design makes the front end both more conventional and more aggressive, while separating it from the Cherokee and Compass alike.

This goes along, somewhat, with the photos recently seen on a Jeep display, assumed by many to be a Wagoneer. Once the size is corrected for,

Read the full story: Rendering the Grand Cherokee  »

ram commercial video
Ram Commercial’s relaunch

What do you think of the “Chief” blue?
Mopar pushes for authentic parts
FCA inventory under control

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