SRT cars: 707 or 500 hp

Hellcat-Engine-Web Today, Dodge released power ratings for the long-awaited Hellcat V8 engine. They exceeded Allpar’s past estimates of around 650-680 hp and up to 640 lb-ft of torque, coming in at a stunning 707 horsepower and 650 lb-ft. Buyers of the 2015 Challenger SRT Hellcat can limit themselves or other drivers to “just” 500 horsepower (more than the 392’s top rating) by using the black key fob, reserving the red fob for racing or for themselves, according to Chrysler’s Russ Ruedisueli. SRT powertrain chief Chris Cowland reported that the supercharger’s design and specifications were jointly developed by Chrysler and IHI.

The Hellcat engine racks up a lot of “mosts:” most powerful Dodge V8 ever; most powerful Challenger ever; and, last but definitely not least, the most powerful factory muscle car ever.

Look for the 2015 Challenger SRT Hellcat it to begin arriving at Dodge dealerships sometime this quarter.

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Canadians get cheaper Pacificas

2017 Chrysler Pacifica minivans

Chrysler Canada is now selling a complete line of Pacifica minivans in Canada, with the base LX and Touring models added to Touring-L, Touring-L Plus, and Limited.

All 2017 Chrysler Pacificas are made in Canada at the award-winning Windsor Assembly Plant; the plant built 70% of all full-size minivans sold in Canada last year (including Caravan and Town & Country).

The LX lists for C$37,995,

Read the full story: Canadians get cheaper Pacificas  »

Ram Commercial’s relaunch

ram commercial video

Ram’s “Ram Commercial” division made its full public debut yesterday with a multidimensional ad campaign, four years after being established.

The campaign covers television, print, digital, video and social media. The first ad, “Time,” showed up on yesterday’s NFL game, showing the “surprise and delight” of small businesses with Ram vans. Print ads will appear in magazines including Forbes, Professional Builder, and Remodeling.

Read the full story: Ram Commercial’s relaunch  »

What do you think of the “Chief” blue? (updated)

Jeep is set to launch a new color, “Chief,” according to James Mooney — who backed up his assertion with an image from the Jeep brochure available on-line.

The color hasn’t hit the Build & Price system yet. It seems to hearken back to the popular bright blues of the 1970s and 1990s; we have also  seen a 1920s Chrysler in a slightly more aquamarine, but still factory,

Read the full story: What do you think of the “Chief” blue? (updated)  »

Mopar pushes for authentic parts


Mopar has started a campaign to inform owners of their right to request authentic Mopar collision parts.  The “Right to Request” ad is on Mopar’s YouTube page and at

Dealers and body shops are being sent guidebooks that show the superior fit, finish, performance, safety, and warranty coverage of OEM Mopar products.

Ross McGinnis, Vice President of Parts Sales and Field Operations,

Read the full story: Mopar pushes for authentic parts  »

FCA inventory under control


FCA has gotten inventory levels under control in the US, according to Automotive News.  The company has 73 days of stock, versus GM’s 79 days and Ford’s 80 days. It’s above any major import’s inventory, but the wide range of pickups tends to swell American lots.

As the car market drops, dealers have 19,900 Chrysler 200s and 16,500 Darts on their lots;

Read the full story: FCA inventory under control  »

2017 Chrysler Pacifica minivans
Canadians get cheaper Pacificas
ram commercial video
Ram Commercial’s relaunch

What do you think of the “Chief” blue? (updated)
Mopar pushes for authentic parts

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