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Jeep SRT to change its name?

by David Zatz on

With SRT increasingly associated with Dodge, it now appears that Jeep is planning to drop the trim designation (which was briefly a brand), in favor of “Trackhawk.”

Steven St. Laurent observed that Chrysler has trademarked the term “Trackhawk,” which seems to be linked with the “Trail Rated” Trailhawk models. A Jeep retuned for high performance on roads and tracks could perhaps more sensibly be called a Trackhawk than an SRT, with Dodge having three SRTs now (and due to get two more), and Chrysler and Jeep having just one each.

If true, this would bring up the likelihood that the 300C SRT version, which does not appear to be a hot seller, would be either dropped or renamed. Dodge has shown that a car can have the 485 horsepower 6.4 liter “SRT V8” and not carry the SRT label, so even without a 300C SRT, Chrysler could have a 300C with the hot Hemi.

While sources originally said that a Hellcat-powered Jeep Grand Cherokee had been ruled out, for various reasons, it’s also possible (though less likely) that the name is being reserved for such a car.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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