Jeep SRT to change its name?

With SRT increasingly associated with Dodge, it now appears that Jeep is planning to drop the trim designation (which was briefly a brand), in favor of “Trackhawk.”

Steven St. Laurent observed that Chrysler has trademarked the term “Trackhawk,” which seems to be linked with the “Trail Rated” Trailhawk models. A Jeep retuned for high performance on roads and tracks could perhaps more sensibly be called a Trackhawk than an SRT, with Dodge having three SRTs now (and due to get two more), and Chrysler and Jeep having just one each.

If true, this would bring up the likelihood that the 300C SRT version, which does not appear to be a hot seller, would be either dropped or renamed. Dodge has shown that a car can have the 485 horsepower 6.4 liter “SRT V8” and not carry the SRT label, so even without a 300C SRT, Chrysler could have a 300C with the hot Hemi.

While sources originally said that a Hellcat-powered Jeep Grand Cherokee had been ruled out, for various reasons, it’s also possible (though less likely) that the name is being reserved for such a car.

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What do you think of the “Chief” blue?

Jeep is set to launch a new color, “Chief,” according to James Mooney — who backed up his assertion with an image from the Jeep brochure available on-line.

The color hasn’t hit the Build & Price system yet. It seems to hearken back to the popular bright blues of the 1990s, but without the metallic glitter; similar colors were also available in the 1970s, and we have seen a 1920s Chrysler in a slightly more aquamarine,

Read the full story: What do you think of the “Chief” blue?  »

Mopar pushes for authentic parts


Mopar has started a campaign to inform owners of their right to request authentic Mopar collision parts.  The “Right to Request” ad is on Mopar’s YouTube page and at

Dealers and body shops are being sent guidebooks that show the superior fit, finish, performance, safety, and warranty coverage of OEM Mopar products.

Ross McGinnis, Vice President of Parts Sales and Field Operations,

Read the full story: Mopar pushes for authentic parts  »

FCA inventory under control


FCA has gotten inventory levels under control in the US, according to Automotive News.  The company has 73 days of stock, versus GM’s 79 days and Ford’s 80 days. It’s above any major import’s inventory, but the wide range of pickups tends to swell American lots.

As the car market drops, dealers have 19,900 Chrysler 200s and 16,500 Darts on their lots;

Read the full story: FCA inventory under control  »

Rendering the Grand Cherokee

DarkSky envisioned a somewhat Range Rover-influenced 2018 Jeep Grand Cherokee, keeping roughly the same body shape but altering the front. This design makes the front end both more conventional and more aggressive, while separating it from the Cherokee and Compass alike.

This goes along, somewhat, with the photos recently seen on a Jeep display, assumed by many to be a Wagoneer. Once the size is corrected for,

Read the full story: Rendering the Grand Cherokee  »

Where are Wranglers sold?

2015 Jeep Wrangler Altitude

The Jeep Wrangler is an American staple, but it’s sold around the world. Recently, as part of a recall, FCA revealed the sales distribution of the 2016-17 Wrangler.

The great bulk of vehicles — 182,743 — were sold or distributed to the United States. Around 10% of those, 18,011, were in Canada. Accounting for around 20% of the Canadian number were 3,087 in Mexico. Finally, 20,948 were sold outside North America — a bit over 10%.

Read the full story: Where are Wranglers sold?  »

What do you think of the “Chief” blue?
Mopar pushes for authentic parts
FCA inventory under control

Rendering the Grand Cherokee

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