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Barracuda Trademarked Again

by David Zatz on

While the name “Barracuda” is now used for everything from hard drives to door hardware, it may return to cars, if a trademark by FCA US is any indication.

Before enthusiasts get too excited, be warned that the name has been re-trademarked before, and the use is still unknown, other than “Motor vehicles, namely, passenger automobiles, their structural parts, trim and badges.” It may simply be that Mopar is making or licensing Barracuda badges. Or there may be a new Barracuda on the way despite the abandonment of that name some time ago, now that there is a new rear wheel drive platform coming.

The name was filed on June 23, 2015. The original Plymouth Barracuda was a Valiant fastback; in 1970, the name was moved to a  body specially designed to use the company’s biggest engines, shared with the Dodge Challenger.  Dodge did consider using the Barracuda name some time ago, according to insiders, but chose to pass it over given their decision to use a modern-looking design.   Thanks, Steven St. Laurent.

In other trademark actions, the SRT Logo with the Hellcat is now official. The U.S. Patent & Trademark Office registered the mark on June 9 so Fiat Chrysler can now add the “®” to the logo.

“Trackhawk” has been approved and is now waiting on a Statement of Use (SOU) from Fiat Chrysler. Once FCA uses the logo, required for registration, the trademark will be registered.

On June 29, the attorney for Classic Car Studios asked the USPTO to cancel its opposition to the “Hellcat” trademark. However, the opposition filed by Confederate Motors, Inc. which owns the “Hellcat” trademark for motorcycles, is still claiming Dodge’s use of the name will cause confusion among potential customers for its goods and services. FCA filed its response to Confederate Motors’ claims on April 29, but this could well drag on to the middle of next year.

FCA has received a fourth extension of time to file a SOU for “Chrysler 100.”

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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