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EuroJeep sales still growing

by Bill Cawthon on

Jeep’s sales growth remained strong in February, providing a 28th consecutive month of European sales growth.  Registrations were 22% ahead of February 2015, in a market that rose by just 14%; still, the brand is tiny in Europe, with 7,781 Jeeps sold in a million-car market, and growth slowed from January.


Jeep was the only FCA brand to slip from January sales, albeit by just 19 cars and in a shorter month; year to date growth was 28%, higher than any other FCA brand.  Beating March 2015’s sales may be tricky since they had spiked to 9,203.

The Renegade, one of the top-selling small crossovers in Europe, took over half of total Jeep sales, once again; and the sales figures show that Renegade is attracting new customers, not diverting old ones.

For the month, Lancia/Chrysler grew by 16%, Maserati/Dodge/Ram grew by 12% (to just 382), and Alfa Romeo by 9%.  Jeep was the second best-selling FCA brand in Europe by a decent margin, after Fiat. FCA as a whole passed Ford and GM to be Europe’s #4 brand.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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