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Dodge’s Russia ad

by David Zatz on

Russia has been in the news quite a bit recently, after publishing huge amounts of “fake news” and hacking into American servers; yesterday, Republican Senator John McCain talked about the country’s cyber-attacks on the United States. With that timing in the background, Dodge’s new “Russia” TV ad may get some more attention.

The 30-second ad is designed to show off the 305-horsepower all wheel drive Dodge Challenger GT AWD, the first American muscle car to use every tire.  It is, however, “made in the USA” — filmed entirely in Alaska. To quote FCA,

 “Russia” plays off the fact that there is a part of Alaska where you can almost see Russia. … Dodge Challenger GT flexes its performance car muscle as it cuts through a breathtaking landscape of snow- and ice-covered roads and curving mountainous terrain. … the Kevin Yon voiceover says, “There’s a place in America where you can almost see Russia … which means there’s a place in Russia where you can definitely hear America.”

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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